Monthly Archives: September 2016

This is the blog of the MWW Interns. Here you can observe our experiences and exciting projects. Interns in every department from Visual Branding to Financial Relations will be updating and documenting our experiences on a weekly basis. Follow us to get an inside look at what a true interning experience is like at MWW!

The Link Between Tennis and PR

Posted by: Moshe Genack
September 8, 2016

mosheblogpic1 I’ve been playing tennis for as long as I can remember. When I was a child, my father would take me to the local courts to hit around and show me the fundamentals of the game. As I grew older I began to take professional lessons and joined my high school tennis team. I continue to play competitive tennis and have developed a love and passion for the game. One of my favorite activities is going to the annual U.S. Open held in Queens, NY at the end of the summer. There, one can roam around the beautiful grounds at Arthur Ashe Stadium and see tennis stars from around the world compete for the American Grand Slam.

I once had an eye-opening conversation with a rising tennis prospect from India. Vishwesh was ranked third for his age group in the entire country of India. I had played with him a few times and afterward he asked me, “Moshe – what do you think is the most important feature of an excellent tennis player?” I wasn’t sure whether to respond with proper form and technique, a powerful serve, or superb physical agility. None of those were correct. Vishwesh said that the most important part of tennis is good footwork. In his opinion, footwork was more important than any other aspect of the game.

But why is proper footwork so vital? The answer is that good footwork allows the player to be anticipate his/her next shot. A player can be physically strong and have great technique, but if he is not perfectly positioned to execute the shot, his game will ultimately fail. Today’s elite tennis players including Roger Federer and Andy Murray all possess and are known for their outstanding footwork.

As a student of the Talmud, I love to make abstract connections. Is there any link between tennis footwork and public relations? In my few weeks working in PR, I have seen that a lot of successful PR is about positioning the client to be in the best place to sell and market their product. The product itself may be great, but if it’s not hitting the right target audience it will not be fulfilling its utmost potential. Part of successful public relations is understanding the company and product in order to situate it to be a great seller.

At MWW, I have been privileged to see some of the smartest and most creative thinkers work tirelessly for their clients to “matter more.” It has been an invaluable experience working at MWW, and I never truly knew how much tennis had to do with public relations!

Posted by Moshe Genack at 4:36 pm | Comment (0) | Trackback (0)

Adulting is a Social Construct

Posted by: Miranda Martini
September 6, 2016

martini blog photo When I was first tasked with creating this blog post, I was at a loss for what to talk about. I kept asking myself why anyone would be remotely interested in what I had to say.

For reference, I am a 21-year-old rising college senior living at home, who is scared of and confused by Pokémon Go, and would rather watch British detective shows with her mom than go out in Meatpacking on a Friday night. Perhaps my proudest moment was when I finally mastered properly cooking pasta and figured out how to melt a nice butter sauce in the process. In other words, I am not Malala.

So what could I write about? Hobbies? Truthfully I never stick to one for too long. Interests? I’m not totally sure people would like to hear about my family’s odd affinity for intense German opera. Passions? Truthfully, I haven’t found mine yet. However, through this process I realized that it is ok that I don’t fully know who I am, what I want to do, or where I see myself in the next 5, 10, or 15 years.

My mother frequently told me growing up that there will always be someone smarter, prettier, richer, better connected, etc. than you, so the only thing you can do is to be your best, most authentic, most hard-working self. Comparing your work and your being to others would do nothing for your self-esteem and self-efficacy. The only thing you could do, that you had complete control over, was how you chose to live your life and embrace your unique qualities. And while through my adolescence, I have learned some of these lessons the hard way, this is one rule I find to be fundamentally true. And, this summer has only strongly reiterated my mother’s lesson.

MWW is a company that celebrates and champions people’s differences. It is a company that allows its employees to truly be themselves, which leads to some incredible work. I have been fortunate enough to spend my summer with the social media team, a group of impassioned, vocal, and talented individuals that truly care about what they produce, the outcomes it has, and creating a positive yet informative team culture. While the majority of my time may have been spent (shoving bagels in my face every Thursday morning) on the 9th floor, I can see that passion is something that pervades the whole of MWW.

So while this blog post may not be about my dalliances with mastering the piano, stamp collecting, jewelry design, and knitting, or my absurd interest in everything Kardashian-Jenner, I am proud to say that this summer I spent making my time, and my experiences, matter more.

Posted by Miranda Martini at 11:28 am | Comment (0) | Trackback (0)


Posted by: Jennifer Dalli Cardillo
September 2, 2016

jenpic “I can’t, I have dance,” is the most common phrase used throughout my everyday life. When I was about three years old, my mom signed me up for my very first dance class. Of course I was this cute, somewhat innocent, little girl so her initial thought was to register me for ballet and tap. I stuck with those for a while because I was three, I didn’t know any better. Then as I got older, I adapted a new love for jazz (and by jazz I don’t mean we danced to that old fashion jazz music). Although, growing up, I was very active in other sports as well. I played softball, basketball, and soccer. Despite the fact that I played such intense sports, I managed to have a natural rhythm that showed through cheering and dance. At that point, I was forced to make a decision because I couldn’t possibly do everything. I decided to give up soccer for cheerleading, which was a tough decision, and give up basketball for dance, which was probably for my own good considering I wasn’t the best at basketball.

As I became more involved at the dance studio and started witnessing the chaos that went on behind the scenes, some bad blood started to stir up between my choreographer and I. Her attitude was causing me to dread what I loved doing most and from that moment on I had no desire to dance anymore. So, I boxed up my dancing shoes and took some time off. After having the competitive cheerleading coach beg me for months, I went out on a limb and tried out for the team. Trying out for the competition team allowed me to open my eyes to other new and exciting hidden talents and just the exhilarating feeling of competing in front of thousands of people is unexplainable.

As my talents grew to even higher levels, I started coaching the cheering squads below mine so that they could eventually grow up to be better than me. Practices were held at a local dance studio in my hometown. At that studio is where I noticed a man named Omari Brown. What I noticed about Omari that stood out to me was that he was a professional hip hop dancer. No ballet, no jazz, no tap, just strictly hip hop, and I loved it. He noticed my cheerleading talents and approached me one day and invited me to take one of his trial classes. I wasn’t opposed to it, but I wasn’t sure if dancing was something I wanted to take up again. All in all, I attended the trial class and once it was over, left with a registration form in my hand. I soon joined his hip hop class with the thought of just dancing for my personal enjoyment and nothing more.

Six years later, here I am a stronger dancer than I ever thought I’d be. Funny thing is, Omari has been the choreographer by my side ever since that day I took his class. I never thought I’d get to this point but Omari now owns his own dance studio which just so happens to be my second home. I am at the studio 5 days a week, for endless hours each day, either teaching other students or taking classes of my own. I’ve learned to make dancing not a choice, but a lifestyle. I’ve learned to successfully manage school, work, dance, my sorority, and my family all at once and I wouldn’t want it any other way. Dancing has exposed me to so many new opportunities. I’ve auditioned for America’s Got Talent, I’ve danced on the famous World of Dance stage, I’ve danced in the background of music videos and so much more. The dance studio is where I release any negative energy consuming my life and I use it as an advantage toward bettering myself. Basically, as cliché as it sounds, what I’ve learned so far from dancing with Omari is to never stop doing what you love. I hope to one day, aside from whichever career I will uphold, take over his studio under my name and continue teaching young kids to grow up doing what they truly love.

Posted by Jennifer Dalli Cardillo at 9:39 am | Comment (0) | Trackback (0)