Monthly Archives: July 2015

This is the blog of the MWW Interns. Here you can observe our experiences and exciting projects. Interns in every department from Visual Branding to Financial Relations will be updating and documenting our experiences on a weekly basis. Follow us to get an inside look at what a true interning experience is like at MWW!

There’s No Place Like Home

Posted by: Christina Luchkiw
July 16, 2015

ChristinaLuchkiw PicOn paper, I’m a Jersey girl: born in New Jersey, raised in New Jersey, and educated in New Jersey—from kindergarten all the way through college. On paper, New Jersey should be my home. But as we all learn in life, things are not always as they seem. Despite knowing nothing but a life in New Jersey throughout my entire youth, that feeling of comfort you get from your surroundings never made it much past the time I spent with family. If you asked me one year ago what it felt like to be “home,” I wouldn’t have a good answer, as I always thought home would be a physical place in which I had a sense of belonging. Today, if you asked me the same question, I would have a great answer—an answer that I found in the most unexpected of places: perspiring, fatigued and packed like a sardine inside a ramshackle train in Buenos Aires, Argentina.

The commute between my university and my center-city apartment was one of the most uniquely challenging and revelatory experiences during my time studying abroad. Every day I watched the inimitable blend of the city’s vibrant culture and devastating poverty pass by through the murky windowpane, reflecting on how my sheltered beginnings had brought me to such a place. A one-legged man in tattered clothing hobbled toward me asking for spare change. A teenage mother whose eyes spoke of sorrow struggled to stay awake, praying for a better tomorrow yet rejoicing for the loving son in her arms. And although I stood alone among these different walks of life, clearly an outsider with pasty white skin, there was not a single moment that I felt lonely. I shared laughter with a toothless laborer, giving strength to his legs that wanted to buckle after a hard day’s work. I witnessed genuine gratitude when the teenage mother offered the one-legged man her seat. And although I was physically uncomfortable, shoulder-to-shoulder with strangers and my wiry figure pinned against the train’s plastic walls, I found tranquility amid chaos, and finally discovered that home might not have to be a place at all.

Now I wouldn’t say that this hectic train ride is how I define home, but it did help me realize that what I once considered a place is more of a state of mind. It’s that state where we feel comfortable not with our surroundings, but rather with ourselves—despite all differences. On this train nothing mattered; age, disability, race, and nationality were pushed to the side, replaced with genuine humanity. And although these conditions are something that can’t be reproduced everywhere, we can all do our best to bring a little bit of home to everywhere we go.

Posted by Christina Luchkiw at 10:15 am | Comment (0) | Trackback (0)

How Being An Educator Has Prepared Me For PR

Posted by: Julia Di Capua
July 9, 2015

Try and get twenty-five sixteen year olds to read The Catcher in the Rye front to back. It’s more challenging than you think.

As a teacher, I practice the art of pitching every day. How else would I get my students to believe that Holden Caulfield is more than a privileged, angsty teen who can’t face reality? Better yet, how could I convince them to spend two weeks reading a novel that spans two days in the form of a flashback?

I start big with an overarching question and narrow it down – drilling into the core of the story. “Let’s talk about Holden’s opinion of institutions. According to him, they’re all “phony.” What is an institution you engage with and how do you feel about it?” School is consistently brought up. I listen and write as students call out phrases that come to mind. “Meaningless, forced labor! A jail cell! Why do I need to ask to go to the bathroom?!”

A mod mentality begins to bud. I try and redirect the discussion to a more productive (and positive) route – tying it back to the novel. From here we get to the “nitty-gritty,” including the plot, characterization, symbolization and theme – everything necessary to absorb the story’s meaning.

As both a rising senior at Boston College studying English and Education and a student teacher, I have learned to become sharp and articulate.  I rely on media to make 20th century novels more relatable to pop culture. Perhaps most importantly, I have become more concise in order to capture my audience: “hormonal, social media obsessed, bothered teens” with infinite potential and curiosity.

Similar to engaging a classroom full of students, my goal as an upcoming PR professional is to capture the attention of both media and consumers by producing compelling content. As I embark on my internship at MWW, I realize that the skills I developed as an education major are also applicable to the public relations industry. Like a lesson plan, it’s all about knowing your audience and using the right angle to reach your audience. At the end of the day, it’s all about communication.

Posted by Julia Di Capua at 6:05 pm | Comment (0) | Trackback (0)