Monthly Archives: August 2012

This is the blog of the MWW Interns. Here you can observe our experiences and exciting projects. Interns in every department from Visual Branding to Financial Relations will be updating and documenting our experiences on a weekly basis. Follow us to get an inside look at what a true interning experience is like at MWW!

Sustainability & PR – A Surprisingly Effective Combination

Posted by: Jake Friedman
August 21, 2012

When I stepped into Political Science 436 for the first time last fall, I was not expecting to come out with an internship at a PR agency. After all, the course was “Environmental Politics” and I was already interning in Senator Dianne Feinstein’s campaign office. I expected to learn about climate change, how both political parties approach the issue, and the different policies the government has implemented to slow it. And I did. I ended up thriving in the class due to the fact that I truly cared about the material being taught and started to realize how important sustainability solutions could be for our country in the very near future. At the end of the internship, my professor, Dr. Mark Bernstein, offered me an internship to further my studies. Given the fact that I had recently decided politics was not right for me, I jumped at the opportunity and gladly accepted.

Dr. Bernstein explained that he just started the new Sustainability branch of a PR agency. The plan was to combine his expertise in sustainability with the firm’s expertise in PR to help get exposure for new green technologies and companies. After all, even if your company has the best technology out there, it does not really matter if no one knows about you. I found this blend of PR and sustainability particularly intriguing because I could research real world solutions to the problems we learned about in class and then develop strategies to inform the public about them. And not only would these strategies help improve the environment, but they would also save companies substantial amounts of money in the future.

However, working at MWW has given me much more than experience in sustainability. Although I had no previous PR experience, the entire LA office worked to include me on their work from day one. I was regularly included in brainstorms and worked on RFPs for a number of prospective clients. I have now witnessed PR campaigns built up from the ground and know what it takes to lure new clients. While I did not anticipate working in the PR industry, I am grateful for the opportunity and will leave MWW with a solid understanding of two important, up and coming industries.

Posted by Jake Friedman at 6:56 pm | Comment (0) | Trackback (0)

Unexpected Landing at MWW

Posted by: Ian chen
August 7, 2012

Two days before I began my internship at Enso Communications this summer, I got a call from the person that had interviewed me. “You will no longer be interning with Enso Communications. We have been acquired by another company called MWW.” The first thought that came to my mind was “Oh no, there goes my internship for the summer.” As you can probably guess by the fact that I am writing this entry, she then finally told me “But we would like to bring you on with us as an intern.” Awesome.

I didn’t know what to expect, because I have never been in this type of situation before. But looking back, one thing is certain — this was one of the best learning experiences I could possibly ask for. I arrived at the MWW-Los Angeles office two days later, the same day that the other employees from Enso Communications joined MWW. It was my first time meeting everyone in the office; however, it was also the first time everyone else met. It was quite interesting not being the only new face at the office, because that is what I had expected.

Over the past two months, I witnessed the dynamics of the rapidly growing and evolving Los Angeles office. The merge of the two companies brought a lot of excitement and created a wonderful chemistry. I am privileged to have interned at such a vital period of time for the MWW-LA office.

The most valuable part about interning for MWW for me is the opportunity to learn and engage with so many different types of businesses and organizations. I didn’t expect to learn so much about kiosk machines, tobacco prevention programs, and engagement rings. I have spent my time at MWW learning to matter more. Looking forward, who knows what will happen next?

Ian Chen, Intern

Posted by Ian chen at 6:36 pm | Comment (0) | Trackback (0)

Leaders at all Levels

Posted by: Rachel Feit
August 2, 2012

Many of you may recognize me from my music video “Intern Queens” that was featured on MWW Intern Chronicles during my internship last summer. When I was tasked with creating another post for the site this summer, I knew that lip-syncing to Katie Perry’s “Teenage Dream” would be a hard act to follow. Initially, I decided to write a post about my invaluable internship experience at MWW in 2011 and my decision to return to the throne as the reigning Intern Queen – post-graduation. However, as I began writing, I asked myself – why exactly did I come back to MWW?

This past spring, during the final semester of my senior year at Indiana University, I enrolled in my last (and favorite) business course, “Managing Behavior in Organizations.” Over 16 intensive weeks (and after hundreds of case studies and articles), I learned that an organization’s advancement and achievement is heavily contingent on its employees. When I reflected on the knowledge that I acquired in this class, it soon became clear why I decided to come back to MWW – for the people.

The personalities and talent that exist at MWW are undeniably powerful. During my 2011 internship, my managers in the East Rutherford Consumer Lifestyle department welcomed me from the start and remained supportive throughout the entire summer. It was through their constant encouragement that I was able to learn so much about the once unfamiliar PR industry. Even as an intern, they respected me and valued my contributions. In all of my previous internships, hierarchal levels of management were dominant and routinely enforced. As I transitioned from a boutique PR firm to a mid-size agency, I feared that I would be one of many employees competing for recognition from middle and upper management. However, at MWW, I developed close knit relationships with managers at every level and interacted with them regularly.

As a recent college graduate, I strongly believe that in the “real world” you need to love what you do. Across all departments, from lower-level managers to the executive staff, the enthusiasm and passion demonstrated at MWW is absolutely inspiring. As I reflect on my internship experience last summer, I feel so fortunate for the opportunity to return to MWW and work with such influential, quality people. At every level, I am confident that people feel that MWW is the place to be.

Rachel Feit, Consumer Lifestyle Marketing Intern

Posted by Rachel Feit at 3:51 pm | Comment (0) | Trackback (0)