Monthly Archives: June 2012

This is the blog of the MWW Interns. Here you can observe our experiences and exciting projects. Interns in every department from Visual Branding to Financial Relations will be updating and documenting our experiences on a weekly basis. Follow us to get an inside look at what a true interning experience is like at MWW!

Joining the Dialogue

Posted by: Judith L. Parra
June 28, 2012

Not too long ago, I was in Boston finishing up my sophomore year and having a “I’m-halfway-through-college” meltdown. I wanted to get a jump start on a career in Communication or Law and started looking for internships. Throughout the year I researched internship opportunities and was struck by Public Relations, despite the fact that I thought my only transferrable skill was my love for writing. I found MWW, interviewed for a intern position, and was thrilled when I found out that I would be in their offices for the summer. Then it hit me–I know almost nothing about PR.

In my Communication courses I learned about some of the basics of PR and something about it seemed like the perfect combination, so I took a leap and decided to give it a try. I worked on the Public Relations Committee for Latino Family Weekend at my school and found myself occasionally reading PR week articles off of social media sites. PR clicked with me in a different way than other careers in Communication. Still, I worried that my lack of in-classroom PR experience would make it difficult for me to transition into the profession.

I walked into my first day at MWW anxious about what I would be doing and how I would learn the ins-and-outs of the business in a few months. Within my first few days, I was surprised at the number of people I met, who like me, had found themselves in PR without majoring in it or taking a PR course in college. They explained their love for the profession, whether it was writing, building a brand, or getting great results for a client–things I knew I loved to do myself. It was then that the “dialogue” metaphor of PR really sunk in for me. PR is all about connecting with the consumer through meaningful dialogue and bridging the gap between them and the client. As someone who loves working with consumers, building brand loyalty, and getting results, it seemed obvious that a career in PR was a great opportunity. While I’m still learning PR terminology like “boilerplate” and “the wire” (with much help from my mentors and Google), I feel like I’m getting the tools I need to become an active voice in this dialogue.

Judith L. Parra, Consumer Lifestyle Marketing Intern

Posted by Judith L. Parra at 3:44 pm | Comment (0) | Trackback (0)


Posted by: Melissa Kempner & Sabrina Garcia
June 26, 2012

Here we are, at the precipice of our junior year in college and we find ourselves working side by side again, this time at MWW. Having been best friends since the age of four, we’re used to our names being muddled together in one breadth, Melissa and Sabrina; the dynamic duo. We’ve worked together for nearly 15 years, but this experience stands apart from all those other times. We’ve moved on from the classroom, and into the office. Now that we’ve reached adulthood, the teacher has been replaced with the supervisor, recess with the lunch break, and the classmate with the colleague.

Now, in the real world, how do we take the next step together?

Many would assume that working with their best friend would pose a series of challenges. What kind of boundaries must be established so that we are able to benefit from our chemistry while simultaneously keeping a level of professionalism? Where do we draw the line? The task seemed daunting – and known to be a rowdy pair, our friends teased that they would love to watch us in action at work. Alas, they underestimated us. Our many years of friendly competition supplemented by MWW’s innovative take on the corporate setting has allowed us to succeed as co-workers and to create a new type of relationship molded by our surrounding environment. This environment lacks the cubical walls that previously separated employees – and the absence of them has created an inviting atmosphere full of dialogue.

So how has that benefited us? This office, for lack of a better word, is “chill.” Not in terms of the work that needs to get done, but in terms of its overall attitude. It allows us to do what we like best – to talk. Working in public relations encourages a constant dialogue. Most importantly, without those high walls in place, we can momentarily revert back to our five year old selves by throwing each other a mischievous greeting from across the office when we need a little pick-me-up during the day.

Throughout the many hours we have spent together in classrooms and the like, we have come to understand the creative power of our partnership – as friends, as classmates, and now as colleagues.

Melissa Kempner, Intern
Sabrina Garcia, Consumer Lifestyle Marketing Intern

Posted by Melissa Kempner & Sabrina Garcia at 3:02 pm | Comment (0) | Trackback (0)

When Real Life Hits

Posted by: Tory Dickerson
June 21, 2012

I’ve been in New York City almost two weeks, and three weeks ago I graduated college. As every college senior does, I didn’t let myself accept my years as a student were coming to a close. The delusion continued even after the president of Washington and Lee University handed me my diploma. My friends and I all had brunch at the sorority house with our families, and then spent the rest of the day and night at parties, as we normally would. The next morning I drove back to my home in Ocean City, Maryland to spend my one week of summer surfing and going to the beach, as I normally would.

And then on Sunday, June 3, I was standing by myself in a very empty New York City apartment in a complete deviation from the normal, happy routine I had clung to for the past four years. The next day I was starting my internship at MWW. My mom patted me on my back and said “welcome to real life.” She was right-I had grown up on a ten-mile long island and had gone to college in rural Virginia, a place my friends from home have referred to as “the shire.” Other than my semester abroad, most of my existence had taken place inside bubbles of familiarity and safety. I spent that night in a frenzy- perusing different websites trying to figure out the New York subways and Googling PR terminology.

Reality hit all at once, but I welcomed it. I had known it would be a summer of firsts. Though it was not my first internship, it was my first experience in PR. I majored in journalism, and I was unsure of what an internship outside of the news room would be like. On my first day, in a pencil skirt and blouse, I felt like a young child dressing up in her mom’s work clothes. I didn’t know how to make a media list or how to write a brief. The website “99problemsbutapitchaintone” went completely over my head. But it’s only been ten days and already I feel like I’m starting to hit my stride. My supervisors and mentors are so approachable- I can always ask for help. I have gotten myself into a PR mindset- and am now more familiar with the news than I was as a journalism major, something I didn’t think possible. Now to conquer that subway system….

Tory Dickerson, Corporate Communications Intern

Posted by Tory Dickerson at 4:14 pm | Comment (0) | Trackback (0)

Why PR?

Posted by: Daniel Murray
June 19, 2012

In his February post on PR Say blog, MWW’s Senior Vice President Joe Cohen began: “Who can honestly say they grew up dreaming of one day landing a job in public relations? While there are exceptions to every rule, the answer is . . . not many.”

I am not that exception. As an adolescent, I longed to be a Buzz Light Year-esque astronaut. I didn’t even know what PR stood for until an introductory communications class. Now, almost two weeks into my internship at MWW, I realize how essential public relations is to all spectrums of society. To put it simply, we live in an intrinsically “public” world. Technology provides an infinite stream of information at our finger tips at any time or place. Social media interweaves the thoughts and opinions of people from around the globe. Using the broad sense of the word, almost everything is public.

“But with this great power, comes great responsibility.” (Yes, the nerd in me managed to include a Spiderman reference!) To answer the question from Mr. Cohen’s blog, PR needs and desires the best and the brightest to help consulate and guide the world’s most important companies and institutions with ever-changing and increasingly public world. PR pioneers, like MWW with its expansive client base, assume this much needed responsibility.

In the summer entering my senior year at Washington and Lee University, I am excited for hands on experience in this evolving and innovative industry. So, stay tuned. As throughout my internship, I will answer the question: “Why PR?”

Daniel Murray, Corporate Communications Intern

Posted by Daniel Murray at 4:31 pm | Comment (0) | Trackback (0)

MWW Intern- a Poem

Posted by: Amber Ellis
June 15, 2012

The life of an intern
There is so much to learn
Each day we arrive at MWW
Determined and ready to learn something new
The office is big and we may get lost
But we will find our way at any cost

At orientation we gathered amongst each other
Trying our best to get to know one another
We talked about our schools that we held so dear
Some of us graduated while others still had one more year
I revealed to everyone that I was a Greyhound
Though my time there just ended, to Loyola I will feel forever bound
I spoke about my teachers who had prepared me well for this exciting new journey
Though the others seemed more interested that we won the 2012 NCAA lacrosse tourney

After these conversations had ended, it was time to meet the MWW staff
Their encouraging words cut our worries in half
They told us to ask questions, to explore and to wonder
And not to get too upset if we made a small blunder

With their inspirational words I finally felt ready
My morning anxieties already seemed petty
I took a seat next to my mentor Fanny on the marketing team
A place where I hope to grow, discover and dare to dream

This is an opportunity I have been preparing a long time for
I hope the days spent here will help me matter more

Amber Ellis, Marketing Intern

Posted by Amber Ellis at 2:34 pm | Comment (0) | Trackback (0)

Winds of Change

Posted by: Evan Diamond
June 13, 2012

“The pessimist complains about the wind. The optimist expects the wind to change. A leader adjusts the sails.” -William Arthur Ward

On May 19, 2012 I graduated from the University of Wisconsin-Madison. Having been born and raised in New Jersey, the decision to move to the Midwest was not an easy one. I left without knowing a single person. Was I nervous? Was I scared? Yes, of course. But with an optimistic attitude, I quickly assimilated into my new environment. And now that it’s all said and done, I can honestly say I spent the best four years of my life (so far!) in the great state of Wisconsin.

You might be asking yourself: why is this relevant to the intern blog at MWW Group? Allow me to explain.

Transitioning from college to “the real world” is a scary transition. However, I took the lessons learned from my first big move and applied it to this one. Be fearless, be bold, and take risks. Do something that you’re passionate about and NEVER let anyone discourage you. Since change is inevitable, why not embrace it? Up until this point in my life, I’ve walked the same line. Elementary school turns into middle school. Middle school turns into high school. High school turns into college. Now that college is over, there are an infinite amount of paths to pick from. Pick the one that will make you happiest. The future is what you make of it.

Evan Diamond, Consumer Lifestyle Marketing Intern

Posted by Evan Diamond at 7:47 pm | Comment (0) | Trackback (0)