Monthly Archives: March 2012
March 9, 2012
This year the press, socialites and celebrities saw the first glimpses of florals, feathers and fur at New York Fashion Week… and so did everyone else. Thanks to the enormous presence of social media in the nooks and crannies of everyone’s lives, looks hot off the runway were shared with the masses in real time. Waiting to flip through the next issue of WWD is no longer a bother when you can march your fingers over Twitter or YouTube to see what creation Kate and Laura Mulleavy have dreamed up for Rodarte Fall 2012.
For the second year in a row Maybelline, YouTube and New York Fashion Week teamed up to release live streaming footage of various designer’s runway shows, sneak peeks of backstage and exclusive interviews. Included in the live stream was fan favorite, Diane von Furstenberg. Not only could viewers catch her show live but she also partnered with iPhone mobile video app Viddy (video version of Instagram) to release quick video clips of looks moments before hitting the cat walk, model castings and makeup and hair styles. Fashionistas were urged to join the conversation on DVF’s popular Twitter feed and Facebook pages as well.
Bloggers also contributed to the high-fashion hype by relaying to fans their personal runway show schedules and replicated looks for less. Popular fashion blogs like Scott Schuman’s The Sartorialist, provided readers snap shots of street style outside of the tent while Leandra Medine’s The Man Repeller, offered sarcastic commentary on current trends.
Social media continues to prove itself as the new king of communication. From Twitter to Facebook and every social channel in between, it’s a powerful tool for everyone involved. Whether you’re the fashion editor at a top magazine in New York or a PR intern in Chicago, social media continues to connect fashion admirers around the world.