Monthly Archives: December 2010
December 17, 2010
As a student needing an internship to graduate, I was expecting to mostly run mindless errands and make copies for everyone in the office. After spending only a few days interning at MWW in Chicago, I was already making media lists and learning how to juggle projects for multiple clients. Two of my favorite projects have been calling and pitching for Aldi and also drafting email pitches for Nutrisystem. I was shocked by how well the two coincide.
I initially felt nervous when I was calling reporters and editors, trying to get them interested in a pitch after only a few seconds of speaking. The pitch was for Holiday recipes created by Aldi including Aldi brands. Even though I was anxious, after the first few positive conversations, the jitter-bugs were gone and I was able to experiment with different styles and techniques. I’ve learned what approaches work best for me and that being polite is half the battle. Now I feel more confident picking up the phone and jumping right into a pitch.
With the experience from pitching for Aldi, I had an easier time adjusting to writing and crafting pitches of my own. Nutrisystem had their customers send in stories about how the program was such a success for them; helping them lose weight and make life changes. For the stories we believed would make an impact on communities, we created pitches. These pitches were emailed to editors highlighting November as Diabetes Month, so I had to write the drafts in a way to get the editors’ attention in only a few sentences. By writing these pitches, I felt more invested in them; I as well wanted the editor to be interested in the pitches and the people they were about.
December 8, 2010
Everyone needs a plan B, even W.N.B.A players. MWW Group has paired up with the W.N.B.A to give players an opportunity to explore their options after basketball. Internships offer these women a glance at a possible PR profession, and/or different alternatives to starting a second career. Nicole Powell, who plays the forward position for the New York Liberty, is currently interning at MWW Group’s New York office. Powell holds a full-time internship working with the firms consumer lifestyle marketing practice, assisting the account teams for Sara Lee, McDonald’s, and 1-800-FLOWERS.COM.
Michael Kempner, president and CEO of MWW Group, told Brian Heyman of The New York Times, “She’s been a star at everything she’s touched. We would love to have her full time as soon as her career at the W.N.B.A. is over. We’re going to try to talk her into whenever there’s an off-season to come work for us.”
Basketball, like most sports, doesn’t last forever. There must be a point in a player’s career where he/she thinks, “What will I do after basketball?” This great opportunity gives these women 2 to 3 months to explore other fields and learn about what else the world has to offer.
Nicole Powell started her internship on October 4th and is staying with MWW Group until the end of December. “Basketball has been a wonderful opportunity, but I’m going to be really young making a career change. My dad just retired at 60. I’m going to be half his age — I don’t know exactly when — making a big career change, which is very unique,” Powell told The New York Times.
To read the full article on Nicole Powell and other W.N.B.A players, click here.