This is the blog of the MWW Interns. Here you can observe our experiences and exciting projects. Interns in every department from Visual Branding to Financial Relations will be updating and documenting our experiences on a weekly basis. Follow us to get an inside look at what a true interning experience is like at MWW!

Closing One Door to Enter a Whole New World — How James Madison changed my perspective

Posted by: Rachel Kearney
August 9, 2017

chronicle pic 4

I arrived to James Madison University in August of 2014 eager to start making the most of the four years I had ahead of me. I quickly made my way to my dorm room where my dad helped me unpack, soon it was time for him to leave and I was left with my roommate who I had just met for the first time not even an hour prior. She was similar to me as we both were from New Jersey, both played sports in high school, and we both committed to making the big move to Virginia. We talked about what we were planning to study, other girls that we saw moving into the hall, what our high schools were like, and what we liked to do on the weekends. We joked about how much farmland we saw on our drives down to Virginia. Right as all of this was unfolding a girl with bleach blonde hair walks into our room and says, “Hey y’all, I’m Alyssa, what’re your names?” After introducing ourselves and talking for a bit she told us our New Jersey accents reminded her of the cast of Jersey Shore, and we started realizing we were going to get a lot of that.

Coming from a small town in Bergen County, New Jersey I was used to people who were like me both in mannerisms, and hobbies, and I expected this to translate to the people at JMU. However, I learned quickly that my sarcasm was sometimes confusing to people and my “Jersey accent” and fast speed of talking was hard to follow. Not only was living in a new town showing me more and more differences everyday, getting to know everyone in my hall, in my classes, and then in my sorority, it really opened my eyes to the different backgrounds that everyone comes from and has caused me to broaden my outlook on the world.

3 years later:
It’s hard to believe that I am going to a senior at JMU and now looking back at my freshman year when that blonde haired girl, who is now one of my best friends, said “hey y’all” I can recognize that this was a pivotal moment in my time there. I can say confidently that I have made the most out of my time at JMU so far and have changed the way I perceive the world and the people in it.

With the open-mindedness that I have developed, it has helped me create what every JMU student calls the experience of a “true duke”. In expanding my horizons, I have made life-long friendships, I do a lot more things spur of the moment and I take any opportunity that is thrown at me while always trying to keep an open mind to any obstacle or possibility.

With one year left at JMU, I am eager to see what senior year has in store for me and am excited to experience so much more. However, one of the most exciting parts about my final year is knowing that post-grad is right around the corner, it’s a whole new world, the “real world” as some put it, and that it will allow me to meet new people, learn more about myself, and allow me to grow and develop more as a person.

Posted by Rachel Kearney at 2:27 pm | Comment (0) | Trackback (0)

Uncovering Your Passion

Posted by: Emma Davis
August 8, 2017

If you were to ask me what I wanted to do two years ago, I’d say I wanted to be a fashion blogger or stylist. If you were to ask me last year, I’d say I wanted to work in public relations. Ask me at the end of this summer? I’d say, great question. I guess you could say my passion for fashion (cliché, I know) began when I was just a little girl. When I was younger, I’d find myself spending my weekends sketching my favorite celebrities’ go-to outfits. Whether it was capturing their street style, or the perfect evening wear ensemble – I’d ponder over every last detail, and design it to what I envisioned matched their personality best. Crazy, I know – especially given that I’ve never actually met any of these people. But deep down, I was always in love with the story behind one’s style. And it was being able to play a part in mapping out that story – that fascinated me the most about the fashion world. Going to fashion school in the city can be really exciting yet intimidating at the same time. Most people assume that when I say I go to the Fashion Institute of Technology (FIT), I’m studying to be a designer. Or there’s the classic pre-conceived notion that attending the prestigious school makes for a glamorous life. That my classes are filled with sketching models, taking up garments, or building my own capsule collection. I took a chance by choosing to defer from this path, and major in Advertising and Marketing Communications. A major which might I add, has only just started to become popular, and is actually within the business school.

It’s easy to doubt yourself, and your dreams, when you feel like you’re one of the only students that strays from the typical path. But after being a Consumer Lifestyle Associate at MWWPR this summer, I learned more about myself (and my place in the industry) than I could have ever imagined. One of those lessons being, to trust my gut instincts. I learned the importance of being part of team that encourages one another to push themselves to think bigger, and take on new tasks that they wouldn’t normally feel comfortable doing. I learned the importance of holding yourself accountable, and taking your position seriously (regardless, of what tier you may fall under). I learned the importance of everyone having a chance to voice their opinions and ideas to clients, again, regardless of how old they might be. But most importantly, I’ve learned the importance of recognizing and being proud of the projects you’ve created outside of work – because sometimes, they just might lead to new opportunities and insights you can use to grow and build on your own career.

In the NY office, I was told that I was the Associate who was known to “basically be a social influencer,” because of my rather successful Instagram account @emmasquarednyc. The funny thing is, I came into this internship shying away from ever sharing that I had been working on building my brand with one of my best friends (also named Emma) – because I didn’t want to come off as a “full of it millennial” (like many “influencers” my age are portrayed. Instead, I just wanted to come in as Emma – the girl known for being one of the hardest working being in room, driven to this summer one of the best yet! e2However, once word got out about @emmasquarednyc I decided to own it (even though I was a little gun shy!)@emmasquarednyc is an Instagram that my friend Emma and I created during our Sophomore year at FIT. Everyone would always approach us and say, “Two Emmas? Woah.” Yes, two Emmas- so we decided to capitalize on the concept that was somehow so intriguing to society, and make an Instagram account – purely showcasing what we did on a daily basis. You know those friends that always swear they should have a reality show, because “that would only happen to them.” Well, no matter what we do, it always ends up being an adventure and I guess, people loved the authenticity in that. We soon gained a large following (no buying!) and by the time Fashion Week came around, we decided to blast some emails to about every single designer in NYC. About 30 people responded saying their shows were full, but surprisingly enough, a good 15 said they would love to have us at the show. @emmasqaurednyc took Fashion Week by storm and we constantly posted pictures and stories about our experiences- creating content, content, and more content. It was this same content that my supervisors at MWWPR were seeing, and it ultimately ended up leading me to the cool experiences I’ve been able to have here (like shadowing the social/digital team, getting to work BTS on client photoshoots, participating in influencer program brainstorms, etc.) Turns out that finding my niche in the industry, was really more about capitalizing on my own brand and leveraging it toward learning more about the field here. All in all, I don’t know if I will end up in a social media career, digital analytics or even PR. But what I do know is that everything happens for a reason, and sometimes fate had a funny way of bringing it all together..

Posted by Emma Davis at 6:01 pm | Comment (0) | Trackback (0)

“Parallels between Michigan Football Games and Media Lists”

Posted by: Jen Shavitz
August 8, 2017



Ever since I was a little girl, I had always dreamt of being a Michigan Wolverine and bled Maize and Blue well before I started my freshman year of college 2 short years ago. As I enter my 3rd year at U of M, I reflect on why it is such a special place and the multiple ways U of M has helped me develop as a leader, friend, teammate, and business woman. When I truly step back to think about it… one word immediately comes to mind: People. People are the ingredient to success at U of M, and nearly 45,000 people culminate here to learn, enjoy, discover, build relationships, and grow. People are at the core of the many things, that as a university, we pride ourselves on – innovation, intelligence, spirit, alumni, tradition, and diversity. Although we are all separate individuals, it never ceases to amaze me how Michigan is one school, one community, bonded by the common thread of being a Wolverine. Every Saturday, standing in the big house during football season, I am reminded of this incredible “common thread.” As I shout, “Hail to the Victors…,” in the largest football stadium in the country, with the power of 109,901 voices behind me, I am overwhelmed with powerful, slightly illogical emotions that are absolutely tremendous to say the least. As Michigan scores their first touchdown against OSU, I passionately high-five the screaming student next to me that I definitely have never met; however, we celebrate together, understanding and appreciating the unspoken bond that we share. The Big House epitomizes a place that successfully harnesses the power of people within their most natural state. This phenomenon resonates with me: I am part of something much larger, more significant than just myself.

Being an associate at MWW this summer was my first “real-life” internship experience. Throughout the summer, I strived to take my experiences from college, in and out of the classroom, in order to make the most valuable impact within MWW. At the beginning of the program, I made myself a few high-level goals for the summer: be an important asset to the company by making valued contributions, make as many connections as possible, and seek out learning opportunities that I wouldn’t typically be exposed to through traditional coursework. Within a week of being at MWW, I was engaged in tasks as a respected member of my various teams. However, beyond the client work, I could honestly admit that I felt immersed in the awesome workplace culture at MWW. I truly felt a part of the MWW team on multiple facets.

As I reflect back on my time here, the many parallels that exist between MWW and U of M come to light in my mind. Although being a Michigan Wolverine sounds more momentous than being an MWW summer associate, I have discovered numerous similarities between the two. Both of these communities that I am fortunate enough to be a member of have proven the power of people over the individual. Invested people strengthen a cause and keep projects on track for success. At MWW, I have responsibilities that have an important impact on the rest of the company and the clients that we serve. For example, although being tasked to compile a media list seems trivial, my efforts trickle up and essentially result in successfully positioning a client’s brand in the media. Being a member of multiple communities, groups, and networks is what enriches my life. I look forward to using this broader, all-encompassing perspective when evaluating situations, recognizing the extensive responsibilities/rewards that come along with being part of things much bigger than just myself.

Posted by Jen Shavitz at 5:38 pm | Comment (0) | Trackback (0)

It’s a bird! It’s a plane! Oh wait…it’s me!

Posted by: Jennifer Dalli Cardillo
August 7, 2017


About ten years ago, I watched my dad jump out of a plane at 145mph. Ever since that moment, sky diving has been at the very top of my bucket list and at 21 years old, I am able check it off. I finally picked a day that worked for both my dad and I, did some research on where to go, made the appointment and prayed for good weather. To me, sky diving is one of those things where people say they want to do it, but never actually go the extra mile to pursue it. That is why I made it a priority to take a chance and experience this opportunity for myself.

For the longest time, I’ve had a close friend that was willing to experience it with me but every time I mentioned it, she would never follow through or take initiative. So, the only person left that I knew I could count on was my dad. So, as a Christmas gift, I treated my dad to his fourth time in the air. At 59-years old, he did not hesitate, for a second,to say yes and there’s no other person in this world I would have wanted to experience this with for the first time.

I’m not afraid of heights, but my knees tend to get weak when I look down and notice how high I actually am. My mom, who is deathly afraid of heights, was convinced I would chicken out. But, she was wrong. I never give up on something I truly want and after waiting 21 years, driving almost two hours and waiting five hours just to get up in the sky, I knew I was going to jump no matter what. Sky diving is free falling through the clouds. At 15,00 feet in the air, you lose sight of any land. Therefore, I knew I wouldn’t have a problem. I had the privilege of being tandem with the owner of Skydive Sussex. Although, to my surprise, as he was buckling up my harness he tells me, “It’s your lucky day, I’m coming out of retirement for this jump.” I was a little confused by what he meant as well as concerned because as a first-time jumper, I wanted to make sure I would get to the ground in one piece!

Due to the weather, wind and clouds, sky diving can be a hit or miss. So as it was our turn to board the plane, the owner announced a wind delay because of how rough it was up in the sky. During that delay, I was so anxious but not once throughout the day was I the slightest bit nervous.  As we were approaching the plane, it all hit me and this sensation of pure adrenaline was running through my body. I was the first in line to jump, therefore my dad, was a few people behind me. During the plane ride up, I was overwhelmed with excitement, I couldn’t believe I was actually going through with this. Who would’ve thought voluntarily jumping out of plane at 145 mph would be a form of enjoyment? When we were close to reaching 15,000 feet, my dad called my name. As I turned around to look at him, I had the biggest smile on my face. At that moment, I knew I was my father’s daughter. For my dad and I, jumping out of a plane was never out of the ordinary. I felt like I made my dad proud as he watched his daughter fulfill such an exhilarating, unforgettable moment.

As my instructor and I crawled to the edge of the plane and I watched the two professional divers jump out before me, I knew I was going to have the time of my life. The videographer was hanging on the side of the plane capturing every moment and expression on my face. I felt my instructor rock back and forth but couldn’t hear him counting down. At that moment, I braced myself for what was about to come.

The fall from the plane to the ground took about 70 seconds. Within that 70 seconds, I knew the wait was well worth it. Would I do it again? Absolutely. My advice to anyone – If you are given the opportunity to exceed your limits while on this earth, choose to sky dive. There is no better way to explain the feeling when you are simply free falling!

Posted by Jennifer Dalli Cardillo at 2:24 pm | Comment (0) | Trackback (0)

My Thursday Nights

Posted by: Margaret Klein
August 7, 2017

I am grateful for a number of opportunities: an incredible education, a positive work experience, a supportive family and good health. Because I have these chances, I strive to make the most of them both to improve myself and to help those less fortunate than I. This conviction is demonstrated by my involvement in extracurriculars, which began during high school, inspired my joining Alpha Phi Omega in college, and will motivate me to participate in responsibility initiatives in the workplace.

Good health and participation in sports have always been important to me: I feel most alive when I am active. Being a part of an athletic team or program matters to me for two reasons: it is crucial to physical well-being and it fosters community. Because being active has been such an incredible, positive component of my life, I became passionate about enabling individuals who may lack full ability to experience that feeling as well. It was that motivation that first led me to the Westwood Community Center.

My initial involvement with the SNAP program at the Westwood Community Center allowed me to realize that these children do not have the opportunities that I do; they are burdened with disabilities. However, my participation in the program over the last 5+ years allowed me to see that for one hour, one night a week, I am able to impact the lives of children with special needs and help share my opportunities with them. Mike, Mike, and Nevin, otherwise known as “the three musketeers,” and the other athletes remind me how fortunate I am. There are no words to describe what these kids have grown to mean to me, or what they have taught me about myself over the years. They inspire me. And most importantly, they motivate me to make the most of my opportunities so that I can share them with others.

My Thursday Nights MK
*Winter 2017: Introducing my SNAP family to my brothers in Alpha Phi Omega*

Posted by Margaret Klein at 10:00 am | Comment (0) | Trackback (0)

The Day I Almost Ate a Cigarette

Posted by: Brandon Cho
August 4, 2017


Here I am, six-years-old.

I walked into the kitchen and stumbled across a cup of bubbly black liquid sitting on top of the dining table. My eyes glistened in mischievousness and my thin smile broke into a wide grin. I knew, or so I thought I knew, exactly what I was looking at: a shining goblet of Coca-Cola.

Mind you, since I was only six, soda was on the no-no list of things to drink. I have never had soda prior to this moment. My dad was in the garage and my mom was out of the house. An opportunity to be totally unsupervised didn’t come often, so I knew this was my chance to sneak in a few sips.

I slowly approached the cup, and – my dad came back inside. Oh, God! I’ve never booked it to my room as fast as I did that day. I had rug-burn marks on my knees and elbows from falling over. I was in pain.

But, curiosity got the best of me, and I knew I had to go back. I waited in my room until my dad went back inside the garage. As soon as the door slammed behind him, I ran back into the kitchen, looked to my left and right before I once again, approached the cup.

My fingers reached for the sacred chalice, my eyes widened, my mouth began to water, and – my dad came in again! But I was holding the cup, and there was no turning back. My lips pressed against the edge of the cup, I took the biggest gulp I possibly could.

Right away, I realized: 1) this isn’t coke, it’s coffee, and 2) my dad left his used cigarette in the cup – and I just swallowed it. My dad saw everything and immediately ran towards me. Then with a huge swing of his arm, he hit my back, forcing the cigarette out of my throat.

If there’s anything I learned from this ordeal, it’s that my dad’s slap burns like a mother-father. And, don’t sneak behind your parents’ backs! With full determination, that evening, I still managed to sneak in a sip of Coca-Cola…


Posted by Brandon Cho at 12:04 pm | Comment (0) | Trackback (0)

The Link Between Tennis and PR

Posted by: Moshe Genack
September 8, 2016

mosheblogpic1 I’ve been playing tennis for as long as I can remember. When I was a child, my father would take me to the local courts to hit around and show me the fundamentals of the game. As I grew older I began to take professional lessons and joined my high school tennis team. I continue to play competitive tennis and have developed a love and passion for the game. One of my favorite activities is going to the annual U.S. Open held in Queens, NY at the end of the summer. There, one can roam around the beautiful grounds at Arthur Ashe Stadium and see tennis stars from around the world compete for the American Grand Slam.

I once had an eye-opening conversation with a rising tennis prospect from India. Vishwesh was ranked third for his age group in the entire country of India. I had played with him a few times and afterward he asked me, “Moshe – what do you think is the most important feature of an excellent tennis player?” I wasn’t sure whether to respond with proper form and technique, a powerful serve, or superb physical agility. None of those were correct. Vishwesh said that the most important part of tennis is good footwork. In his opinion, footwork was more important than any other aspect of the game.

But why is proper footwork so vital? The answer is that good footwork allows the player to be anticipate his/her next shot. A player can be physically strong and have great technique, but if he is not perfectly positioned to execute the shot, his game will ultimately fail. Today’s elite tennis players including Roger Federer and Andy Murray all possess and are known for their outstanding footwork.

As a student of the Talmud, I love to make abstract connections. Is there any link between tennis footwork and public relations? In my few weeks working in PR, I have seen that a lot of successful PR is about positioning the client to be in the best place to sell and market their product. The product itself may be great, but if it’s not hitting the right target audience it will not be fulfilling its utmost potential. Part of successful public relations is understanding the company and product in order to situate it to be a great seller.

At MWW, I have been privileged to see some of the smartest and most creative thinkers work tirelessly for their clients to “matter more.” It has been an invaluable experience working at MWW, and I never truly knew how much tennis had to do with public relations!

Posted by Moshe Genack at 4:36 pm | Comment (0) | Trackback (0)

Adulting is a Social Construct

Posted by: Miranda Martini
September 6, 2016

martini blog photo When I was first tasked with creating this blog post, I was at a loss for what to talk about. I kept asking myself why anyone would be remotely interested in what I had to say.

For reference, I am a 21-year-old rising college senior living at home, who is scared of and confused by Pokémon Go, and would rather watch British detective shows with her mom than go out in Meatpacking on a Friday night. Perhaps my proudest moment was when I finally mastered properly cooking pasta and figured out how to melt a nice butter sauce in the process. In other words, I am not Malala.

So what could I write about? Hobbies? Truthfully I never stick to one for too long. Interests? I’m not totally sure people would like to hear about my family’s odd affinity for intense German opera. Passions? Truthfully, I haven’t found mine yet. However, through this process I realized that it is ok that I don’t fully know who I am, what I want to do, or where I see myself in the next 5, 10, or 15 years.

My mother frequently told me growing up that there will always be someone smarter, prettier, richer, better connected, etc. than you, so the only thing you can do is to be your best, most authentic, most hard-working self. Comparing your work and your being to others would do nothing for your self-esteem and self-efficacy. The only thing you could do, that you had complete control over, was how you chose to live your life and embrace your unique qualities. And while through my adolescence, I have learned some of these lessons the hard way, this is one rule I find to be fundamentally true. And, this summer has only strongly reiterated my mother’s lesson.

MWW is a company that celebrates and champions people’s differences. It is a company that allows its employees to truly be themselves, which leads to some incredible work. I have been fortunate enough to spend my summer with the social media team, a group of impassioned, vocal, and talented individuals that truly care about what they produce, the outcomes it has, and creating a positive yet informative team culture. While the majority of my time may have been spent (shoving bagels in my face every Thursday morning) on the 9th floor, I can see that passion is something that pervades the whole of MWW.

So while this blog post may not be about my dalliances with mastering the piano, stamp collecting, jewelry design, and knitting, or my absurd interest in everything Kardashian-Jenner, I am proud to say that this summer I spent making my time, and my experiences, matter more.

Posted by Miranda Martini at 11:28 am | Comment (0) | Trackback (0)


Posted by: Jennifer Dalli Cardillo
September 2, 2016

jenpic “I can’t, I have dance,” is the most common phrase used throughout my everyday life. When I was about three years old, my mom signed me up for my very first dance class. Of course I was this cute, somewhat innocent, little girl so her initial thought was to register me for ballet and tap. I stuck with those for a while because I was three, I didn’t know any better. Then as I got older, I adapted a new love for jazz (and by jazz I don’t mean we danced to that old fashion jazz music). Although, growing up, I was very active in other sports as well. I played softball, basketball, and soccer. Despite the fact that I played such intense sports, I managed to have a natural rhythm that showed through cheering and dance. At that point, I was forced to make a decision because I couldn’t possibly do everything. I decided to give up soccer for cheerleading, which was a tough decision, and give up basketball for dance, which was probably for my own good considering I wasn’t the best at basketball.

As I became more involved at the dance studio and started witnessing the chaos that went on behind the scenes, some bad blood started to stir up between my choreographer and I. Her attitude was causing me to dread what I loved doing most and from that moment on I had no desire to dance anymore. So, I boxed up my dancing shoes and took some time off. After having the competitive cheerleading coach beg me for months, I went out on a limb and tried out for the team. Trying out for the competition team allowed me to open my eyes to other new and exciting hidden talents and just the exhilarating feeling of competing in front of thousands of people is unexplainable.

As my talents grew to even higher levels, I started coaching the cheering squads below mine so that they could eventually grow up to be better than me. Practices were held at a local dance studio in my hometown. At that studio is where I noticed a man named Omari Brown. What I noticed about Omari that stood out to me was that he was a professional hip hop dancer. No ballet, no jazz, no tap, just strictly hip hop, and I loved it. He noticed my cheerleading talents and approached me one day and invited me to take one of his trial classes. I wasn’t opposed to it, but I wasn’t sure if dancing was something I wanted to take up again. All in all, I attended the trial class and once it was over, left with a registration form in my hand. I soon joined his hip hop class with the thought of just dancing for my personal enjoyment and nothing more.

Six years later, here I am a stronger dancer than I ever thought I’d be. Funny thing is, Omari has been the choreographer by my side ever since that day I took his class. I never thought I’d get to this point but Omari now owns his own dance studio which just so happens to be my second home. I am at the studio 5 days a week, for endless hours each day, either teaching other students or taking classes of my own. I’ve learned to make dancing not a choice, but a lifestyle. I’ve learned to successfully manage school, work, dance, my sorority, and my family all at once and I wouldn’t want it any other way. Dancing has exposed me to so many new opportunities. I’ve auditioned for America’s Got Talent, I’ve danced on the famous World of Dance stage, I’ve danced in the background of music videos and so much more. The dance studio is where I release any negative energy consuming my life and I use it as an advantage toward bettering myself. Basically, as cliché as it sounds, what I’ve learned so far from dancing with Omari is to never stop doing what you love. I hope to one day, aside from whichever career I will uphold, take over his studio under my name and continue teaching young kids to grow up doing what they truly love.

Posted by Jennifer Dalli Cardillo at 9:39 am | Comment (0) | Trackback (0)

Spending a Few Weeks in Beijing, China

Posted by: Jason Dietrich
August 30, 2016

jasondietrichblogpic1 I have about seven weeks left of my sophomore year when a group of my teammates and myself decide we should go on our school’s required study abroad program. We go on our university’s website and open the study abroad program portal to see what our options are. Since it is late in the year, our options are very limited. There is only one program left with enough spots for all of us to join: Beijing, China.

I learn a little Mandarin and then board the plane for Beijing. After 14 hours of flying with my seat crammed between 2 people, I finally land at Beijing’s massive airport. Before I even leave the airport, I notice people are wearing surgical masks that people would wear at the doctor’s office when they’re trying to prevent spreading their cold. As soon as I walk outside I realize why. The air pollution is very noticeable and has a distinct smell to it. Once I get to my hotel in the middle of Beijing, I realize the number of people in this city would put New York City to shame. There were crowds and lines virtually everywhere I went. However, the population and pollution were the only two parts I did not enjoy about my trip.

My program instructors planned a lot of really interesting things for our group to do over the course of two and a half weeks. One of the first things we did was visit the Forbidden City which was a massive palace. We also got to visit the Olympic stadiums used for the 2008 Olympic games which was really interesting to see. One day we climbed 6,000 some steps to reach the top of Mount Tai which seems like a lot of work (it was), but it was worth it once we reached the top. The second to last day we visited the Great Wall. I’ve seen in it pictures many times, but pictures don’t do it justice once you actually see it in person. One of my favorite things about my trip, was getting to try all the authentic Chinese foods. Chinese food in America is nothing like actual Chinese food. Overall, I had a great trip and I was really glad I got to see a lot of what Beijing had to offer.

Posted by Jason Dietrich at 11:20 am | Comment (0) | Trackback (0)