This is the blog of the MWW Interns. Here you can observe our experiences and exciting projects. Interns in every department from Visual Branding to Financial Relations will be updating and documenting our experiences on a weekly basis. Follow us to get an inside look at what a true interning experience is like at MWW!
 

Big Lights Will Inspire You

Posted by: Tayo Rockson
August 21, 2014

There’s a certain magic to living in New York City and being a dreamer. Maybe it’s the energy that emanates out of the skyscrapers in Manhattan or the way the city lights take on a personality of their own at night. Either way, there’s just something mystical about wanting to change the world and having the city back you up on that.

So armed with this feeling, I decided to embark on a creative adventure this summer. I set a goal for myself to redesign my website, write two books and a whitepaper and launch a podcast all by late August. Why? You ask.

Why would you do all this writing and work? What about the outdoor concerts in the city or the amazing atmosphere in Central Park during the summer. Well my counter to your why is why not? If we only live life once, I consider it a disservice not to live our lives to the fullest, so I am simply doing my version of that.

That being said, of course I will enjoy the outdoors in the city and bask in the atmosphere but I will also set out to accomplish my goals.

The subject of all this content will be about navigating through different cultures and embracing one’s global identity. I was born in Lagos, Nigeria, and even at an early age I have been fascinated by other cultures and what makes them tick. Even now as I am living in my 13th home, fifth country, and fourth continent, my itch has not lessened one bit. In fact, all I see is opportunity around me.

  • Opportunity to erase conflict and understand each other.
  • Opportunity to celebrate diversity and…
  • Opportunity to help create the next set of global leaders.

I am aware that this is a lofty goal and my goodness it is, but like Alicia Keys sang in “Empire State Of Mind”, “big lights will inspire you”. And that’s exactly what living in this amazing city for 10 months has done to me. It has reawakened my desire to teach and has strengthened me enough to chase a dream. A dream that I have absolutely no idea if I will achieve or not – stay tuned.

So for me this summer is about setting up a platform to touch as many lives as possible. See if I achieve these goals at my digital house or you could always stop by online condo to say hi.

There’s a certain magic to living in New York City and being a dreamer.

Posted by Tayo Rockson at 5:00 pm | Comment (0) | Trackback (0)



What I Learned from my College Reunion (Yes, Already)

Posted by: Elizabeth Lloyd
August 13, 2014

The best way to describe Princeton Reunions is an annual cult gathering of alumni for three days of excess and extravaganza. There are fireworks, celebrity performances, strange chants and my favorite part, a three-hour parade (dubbed P-Rade) of alumni going back to the classes of the 1920’s. I went back for my one-year reunion a few weeks ago, as did many of my classmates, and we all donned the cult uniform of garish class jackets and all manner of orange and black.

I bring up Reunions not to get weird looks at the office (of which I already received plenty when I wore said outlandish class jacket on the way to Reunions), or to indulge my pride in our insane traditions (okay, maybe just a bit), but because an inevitable part of Reunions is hearing the question a million times from acquaintances old and new, “So what do you do?”

When I say to young alums, “I work for a PR agency,” I am most often met with blank – though sometimes vaguely impressed – stares. More often than not, they are out of their depths. Granted, this isn’t the case with older alums who have spent more time in the business world. Nonetheless, I think this demonstrates two problems that public relations faces as a field. The first is that public relations is hard to define and even harder to explain.

This leads to the second problem: not enough people from the liberal arts consider public relations as a career. As an English major coming from a school that offered few pre-professional majors, programs or classes, people expected me to go into academia, the arts or teaching. I balked at the idea that these were my only options, laudable though they are. I thought about what I had learned as an English major, and, in addition to more ineffable and personal qualities, I realized I had honed three essential skills: reading, writing and research. Sure, one could argue these skills are adaptable to many careers, and that is true. However, I think it’s especially true for public relations because, in addition to networking and building contacts, these are the skills that make us most valuable to our clients. We have to make judgments based on enormous amounts of media we read and interpret, write for many different audiences – from our clients, to the press, to consumers – and find whatever information our client needs or that we need to stay informed. That’s why more of my orange-and-black clad humanities majors should take a closer look at communications.

Posted by Elizabeth Lloyd at 6:00 pm | Comment (0) | Trackback (0)



Cadet Dory

Posted by: Dory Baron
August 7, 2014

In Hebrew School, I thought I learned a lot about my Jewish heritage. That is, until I went to Israel.

Four years ago, I studied abroad in Israel for a semester in high school. During that time, I went through the same training as Israel Defense Forces (IDF) soldiers. To this day, I have never been more physically or emotionally challenged. I learned more about my personal strengths and my Jewish heritage than Hebrew School ever taught me. Most importantly, I learned how far I can push myself.

“Grenade!” Commander Gili gives us three seconds at 4:00 AM to jump out of
our cots, and hit the deck. I am exhausted. I am 5,703 miles away from home, one of forty-five high school students studying in Israel, participating in the Eisendrath International Exchange program. This week I am living at Gadna in Stay-Boker, Israel, for basic training with the Israeli Army.

Dressed in Israeli army gear, I quickly leave my tent and line up waiting to be
inspected by my head commander. The rules were strict, the punishment was firm.
No English is allowed, and all instructions are given to us in Hebrew.

It’s pitch black and we are boarding a bus on our way to an empty field. “Camouflage!” I drop to the ground, and have three minutes to remove my jewelry, cover myself with
mud, and put twigs and leaves in my hair so that I will not be detected by the enemy. I feel my identity being lost.

“Yalla!” Commander Gili lines us up, and we are sent off on a three-mile run back to the base. An hour later, hot and hungry, we are seated in the mess hall and given bread and spam to eat to fuel our bodies for what was about to come next: a crash course on how to shoot an M-16 rifle.

After learning about the parts of the gun, we were off to the shooting range, where we are given headphones. For the first time in my life, I am handed a live weapon. As I dropped to the ground, once again, I am face to face with the target. “Esh!” I could feel the recoil
the gun had made against my body. After all ten shells were on the ground, I picked
one up, and held it close to my heart, only imagining what the Israeli soldiers really
feel as they use such an intimidating weapon.

The next day, our bodies are trembling with fear of what will come next. We
climb rope, jump over walls into mud pits, and run through tires in an obstacle
course. If we did not complete the course in less than five minutes, we were told to do fifty pushups.

Our journey had finally reached its end. All forty-five of us are surrounding
David Ben Gurion’s (the first prime minister of Israel) grave. Finally, I knew what I was training for this whole week. At last, I understood what it meant when Gili said, “The Israeli Army is a defense army. We never put our guns on automatic.” The preparation, teamwork, and survival that I committed myself to all paid off when it came to expecting the unexpected. I now know what it means to be a team soldier, and for whatever life may throw at me, I’m ready.

Posted by Dory Baron at 5:00 pm | Comment (0) | Trackback (0)



Pride of the Lion

Posted by: Colin Brown
July 31, 2014

ColinBrownMost high school guys spend their Friday nights playing Xbox, going to see the latest action movie in theaters, or playing in their high school’s weekly football game. Well like many of them, I never missed a football game. In fact, some people would say I had a pretty critical role on the team. Some people would say I was the most notable face of the night. Some people would say it wasn’t a game without me, while others would just ask “Who’s the kid in the lion costume?” That’s right. I was my high school’s mascot, ‘Reggie the Lion.’

Just look at me as every father’s dream come true! I mean, I was at every football game, knew all the rules, and even traveled with the team. The only difference was that I just did the whole “football” thing my way. Look, athletics have never been my strong suit. When you grow up performing at the New Jersey’s State Theatre, singing Broadway hits, and tap dancing in local community theatre, you aren’t exactly the coach’s first pick for Quarterback.

So when I got to high school I knew I had to make my mark in a different way. Though, I never expected my “mark” would involve sweating in a 30 pound furry cat suit. I guess you never know what the world’s going to bring you!

It all started because of my freshman year American History teacher, Mr. Simpson. Every history teacher at my school coached a sport, mainly football, basketball, or lacrosse. Some even coached Girl’s field hockey. Needless to say, they loved the athletes. With this being said, my lack of skills on the field didn’t exactly set me up to be the Teacher’s Pet in the History Department. However, thanks to my outgoing personality and never-ending chattiness I won over Mr. Simpson. It became apparent his way of relating to me was to laugh politely at my jokes and stick me in a lion costume – his version of making me athletic. Mr. Simpson’s the one that encouraged me to try out for the mascot job. That’s right – there were tryouts.

I had to prepare a minute-long skit where I was instructed to act something out in the mascot costume without speaking. I chose a crowd favorite, a workout routine to “Let’s Get Physical” by Olivia Newton John. The 70s-born cheerleading coach loved it. You can call it one of my first public relations lessons in knowing your audience. And that’s what it took to get the job of Reggie the Lion.
Now that I won my spot on the team, the next step was performing at my first football game. You might think it would be embarrassing to dance in front of a thousand people dressed in a head-to-toe lion outfit, but it was quite the opposite. I oddly gained a lot of self-confidence. I didn’t have to worry about how I was feeling that day, or worry about how my hair looked. I didn’t even have to worry about being judged for looking goofy – goofy was implied in the job description. I just had to worry about entertaining the fans and having fun. My personal insecurities went out the window for the two hour game.

That’s a lesson I keep in mind on a daily basis. I think, in a lot of cases, true happiness comes from expressing who you are to your full capacity. I believe the first step to building positive relationships with others is developing a positive relationship with yourself. How can we be expected to accept other’s flaws, if we can’t even accept our own? And let’s face it; flaws are a common place in everyone’s social life, office life, and relationships. We just need to make daily small changes to better ourselves and forget about harping on negativity. I guess you can call this my take away from my mascot days.

Posted by Colin Brown at 1:00 pm | Comment (0) | Trackback (0)



Brighton Up

Posted by: Christina Young
July 22, 2014

After growing up in New Jersey and attending Rutgers University, I knew I was ready to study abroad and explore a city other than New York. In my head, I always pictured myself studying by the Thames in London, at a cafe in Paris, or putting my four years of German to the test in Berlin.

To my dismay, the only program appropriate for my major was in Brighton at the University of Sussex’s International Summer School, a city and school completely unfamiliar to me, located almost two hours away from London. Not going to lie, I was initially a little bummed about being so far from where I had always imagined my study abroad experience to be—especially since I arrived about a week before the London 2012 Olympics.

Getting off the plane at Heathrow and directly on a bus to Brighton was bittersweet. Catching a glimpse of the Tower Bridge (with Olympic rings!) was not fun. But I was with one of my best friends, excited to arrive at school, see where we would be spending our summer, and make new friends.

I didn’t expect to love the young, vibrant, south coast city of Brighton, at least not as much as I knew I would love London, but I did. The University of Sussex’s International Summer School draws in students from all over the world, and within two days, I had friends from Los Angeles, Chicago, Germany, and The Netherlands. As cliché as it sounds, I really learned so much more outside of the classroom. I mean, how can you not? I spent nights on Brighton Beach with my European friends, talking about differences in healthcare, what our hometowns were like, and the best condiments for French fries—the verdict? Nacho cheese.

As a communication major, I loved the challenges that intercultural communication created for me in building relationships abroad. Technology is continuously making our once very big world more globalized. More and more companies are opening offices overseas, making it more crucial to understand your international audience, especially in the public relations field. If I didn’t study at an international summer school, I would not have had the same experience, and would not have noticed that I want to take my career on a global track. For that reason, and so many more, I wouldn’t trade my time in Brighton for anything.

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Wandering Through Williamsburg

Posted by: Alexandra Gray
July 15, 2014

AlexandraGrayMy roommate and I were still in a crunch to find housing a week and half before we were supposed to move to New York to begin our summer jobs. Everybody said to take a look at Brooklyn‒ it was generally cheaper than Manhattan, and the area was filled with artsy people. We ended up finding an apartment in Williamsburg, and upon arrival, were instantly charmed by the cute, bustling neighborhood. Unfortunately, we were also quick to notice that Williamsburg was not a magical land where everything was affordable.

It is taking some time, but we have begun acclimating to our surroundings and learning where to find great deals. Wandering through Williamsburg with no particular destination in mind has led me to find places such as Vanessa’s Dumpling House, with quick and cheap dumplings, noodles, soups, smoothies, and bubble tea. My roommate and I have also indulged in a nearby restaurant called Vinnie’s Pizza, where the slices range from wonderfully greasy with bacon to delightfully classy with feta. While many vintage stores I’ve visited have been surprisingly expensive, I have also stumbled across a colorful vintage thrift shop where everything is within the price range of a working student.

Recently, my roommate and I scoped out Brooklyn Flea, which is in our neighborhood every Sunday, and it is a perfect microcosm of Williamsburg. Both the market and Williamsburg itself are packed with stylish clothes and a variety of food, but it is necessary to search diligently in order to find the best deals. Scavenging racks after racks requires persistence, as does walking up and down streets. And of course, there are hipsters everywhere. The summer sun can be tiring, but locating that $1 freshly-scooped Italian ice or those $10 print pants can make the search worth the effort, and I am excited to continue my exploring.

Posted by Alexandra Gray at 1:00 pm | Comment (0) | Trackback (0)



Keep Calm and Smile On

Posted by: Carley Weinstein
July 10, 2014

To say I am an optimist is an understatement. Some find my positivity charming and refreshing, while others find it annoying. One of my grade school teachers said it wasn’t normal for someone to be so happy all the time and to always have a smile on their face. Strange, right? I make it a point to try and always leave my house or enter a room with a smile. Why? Because why not? Life is a gift that too many people, including myself, often take for granted. Why waste one precious moment being unhappy?

It’s not always easy to be happy, and don’t get me wrong – I do have my off days. But it’s the effort I make to be happy as often as possible that counts. You would be surprised what a smile can do to your mood. It’s not as difficult to be happy as you might think.

Here are some surefire ways to brighten your daily life that I’d like to think contribute to my own happiness:

• Surround yourself with positive people.

It’s a lot more worth your while to be around people who want to be happy and enjoy life. Positivity is contagious, so catch that cold!

• Give yourself some “me” time every day, even if that just means taking a five minute walk alone.

My “me” time is when I’m at the gym, or walking to work, or to class. Sometimes it’s just nice to be alone with your thoughts to reflect on the good, the bad, and everything in between.

• Do the not-so-obvious things that make you happy.

This is easier said than done. For me, it’s finding the time to go to the gym, driving my car whenever I have the opportunity to do so, and spending time with my friends and family. Oh, and watching The Real Housewives of practically every state in America.

• Eat healthy.

When you put healthy things into your body, you feel good on the inside and out. You can’t help but smile from reaping the benefits of properly fueling your body. You will have more energy to do the things you love. And let’s be honest, how can anyone not smile when they feel their best?

• Treat yourself.

This one contradicts my previous point, but I’m a firm believer in our bodies needing a well-balanced diet, sweets included. Just be smart about it and savor those cheat days. What’s the point of eating healthy all the time if you don’t reward yourself every once in a while, right?

Another effort I make often is to live each day to the fullest. This means stepping outside your comfort zone and doing something you have always wanted to do. Stop pushing things that make YOU happy aside, and quit saying, “One day I’ll do that.” Do it today! If not now, when is “one day?”

When I’m older, I want to look back on my life and say, “I did it right.” Maybe I traveled a lot or worked my dream job. Perhaps I enjoyed my fair share of concerts and festivals. Maybe I met some people who have changed my life, or perhaps I changed someone else’s. Whether we do all of the above or none of the above, we don’t have to go skydiving to live our lives to the fullest. But don’t let fear or a bad day hold you back or keep you down. Figure out what makes you happy, then get up and make moves!

Posted by Carley Weinstein at 1:00 pm | Comment (0) | Trackback (0)



American Odyssey

Posted by: Catherine McNally
July 3, 2014

CatherineMcNally1It amazes me that I now live in southern California. Until a little over a month ago, the furthest west I had ever been was Memphis, Tennessee. I have done my fair share of traveling, from every state up and down the east coast, and a few trips to Europe, but I never expected I would live on the West Coast at 23. I left Asheville, North Carolina on a Saturday morning with a car full of clothes, some necessities and my dad in the passenger seat for an opportunity that I knew would change my life. My Dad had lived in Texas for a year but never had the time to do much exploring. For the first time together, we were both going to venture far west and it was an exciting journey to say the least. We decided to take our time and see as much as we could in a week. From Oklahoma City, Albuquerque, Santa Fe to Flagstaff, Arizona, the most exciting stop we planned was the infamous Grand Canyon.

We arrived at the southern tip of the canyon in the late afternoon on a Wednesday. I couldn’t wait to get out of the car and even a short walk through the parking lot felt like it took ages. Trails jet out from the pavement of the lot and once we passed under a narrow row of trees. The earth opened up with an overwhelming view of air, sky and rock for miles. The throngs of people and foreign languages uttered multiplied as we got closer to the viewing areas. The first time I looked out into the steep and plunging canyon, all of my expectations were exceeded.

My dad and I were just enamored by the view in front of us.

I knew that I would be stirred by the size of the canyon, but what surprised me most was the sight of huge ravens circling in the distance overhead. Where I grew up in Virginia, hawks are the most prevalent birds of prey. I know they’re just birds, but they are HUGE and so serene as they glide effortlessly through the air.
We took one of the trails headed north, going along the edge of the canyon and reminisced about family back home we would have liked to share the moment with. Being at the canyon marked the first moment that I felt the tide was drastically turning in my life. When I first left home, the journey felt like a vacation and the destination (LA) far, far away. But being at the Grand Canyon was unlike anything I had ever seen or experienced before, and I felt a significant distance from what I had previously known. But having my dad with me on the cross country trip definitely helped me adjust and embrace the unknown awaiting me in California. I could never have successfully (nor would I have wanted to) embark on my American odyssey alone. Though I have always believed it is best to accept change into your life, even when it is really drastic, I finally put my belief into action.

So here I am…living in sunny Los Angeles, working for one of the top five PR agencies. I can now say that “I’m living the dream.”

Posted by Catherine McNally at 10:30 am | Comment (0) | Trackback (0)



From ‘New City’ to my ‘New’ City

Posted by: Cassie Wolff
June 27, 2014

I’ve always lived in New York, but never in New York City. I grew up in New City, New York, a suburb about 45 minutes away from the city. However, the commute to Manhattan is about two hours in total –driving to the train station in Nanuet, taking the train from Nanuet to Hoboken, taking the PATH from Hoboken to 23rd Street and then walking a few blocks to MWW’s office. I had my alarm set at 6:00am every morning and wouldn’t get home until 8:00pm. I definitely needed a change.

I spoke with a friend who had also been struggling with her commute from Rockland County to New York City and when I suggested moving into Gramercy Green, an NYU dorm, she was just as excited as I was. We applied right away and just a few days later, we became confirmed residents of Gramercy Green. We moved in on Sunday, June 15, and since then, I have been able to explore New York City like never before.

Although I have frequently made trips to New York City throughout my life, there is still a shock from the enormous, fast-pace scene that typifies the City That Never Sleeps.

Having worked at MWW for two weeks, I felt a sense of comfort knowing the area. From the iconic Flat Iron Building, to Madison Square Park and Shake Shack, to the delicious restaurants in Eataly, I knew I’d be moving into a remarkable neighborhood.

I still have a lot of ground to cover in one of the largest cities in America and I look forward to exploring all that New York City has to offer. With the time I saved, I will be able to fully immerse myself in my “New” City.

Posted by Cassie Wolff at 1:30 pm | Comment (0) | Trackback (0)



Cirque du Silver

Posted by: Ashley Silver
June 19, 2014

“What are you talking about?” I shouted at my mom, sitting next to her at the doctor’s office. “Why did you just say ‘yes’?” I was referring to my mother’s alarming answer to the doctor’s question regarding her current pregnancy status. The subsequent shattering silence revealed her incriminating secret. “I was going to tell you eventually,” she appealed. What she was going to tell us was that our family was going to grow again, from an imposing seven children to an inconceivable eight.

I am who I am largely because of my birth order in my unusual family size. I am the oldest, the ring leader, the partner in crime to my 20-year-old sister and a mother figure to the eight-year-old. In my position in the Silver Circus, I enjoy many privileges and accept a significant amount of responsibility. As the first-born sibling, I have learned about the unforeseen troubles that require patience and compassion. I have also discovered that no matter what, through the uncertainties and disappointments, nothing stands a chance against the iron-clad Silver clan.

As each new sibling entered the picture, I watched my parent’s undivided attention for me split in half, then in thirds, in fourths…( you get the idea) until I was merely a portion-size slice in a pie of eight. Determined to not let this happen, I made up my mind that I would not be lost in the sprawling menagerie of sibling needs, wants and desires. I realized I did not just need to matter in the family line-up; I needed to matter more. To my five sisters and two brothers, I strived to be their best role model, helper and friend. As I entered high school, I became aware of how my actions affected them and decided that my duty as the oldest entailed much more than braiding hair in the morning and tutoring in algebra at night. To my parents, I needed to prove I was a responsible and reliable leader. I wanted to be a daughter and sibling they could admire, proving I had accepted and was willing to meet the unspoken expectations that accompanied this challenge.

Most people do not get an entire cheering squad and a flood of text messages the morning they start their associate position, open eight times as many cards on their birthday, or run into fourteen welcoming arms, waiting to greet them at the airport when they come home from college. Sometimes I fantasize about what my life would be like if I were an only child. I envision a dinner that is not a mad scramble, and I dream about having my own bathroom. Still, I would not surrender the family melee and how it shaped me. I have learned to love the tumult, the noisy and the impassioned because it is on the flip side of loving, loyal and authentic. They say less is more, but in my case, bigger is the best.

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