This is the blog of the MWW Interns. Here you can observe our experiences and exciting projects. Interns in every department from Visual Branding to Financial Relations will be updating and documenting our experiences on a weekly basis. Follow us to get an inside look at what a true interning experience is like at MWW!

The Link Between Tennis and PR

Posted by: Moshe Genack
September 8, 2016

mosheblogpic1 I’ve been playing tennis for as long as I can remember. When I was a child, my father would take me to the local courts to hit around and show me the fundamentals of the game. As I grew older I began to take professional lessons and joined my high school tennis team. I continue to play competitive tennis and have developed a love and passion for the game. One of my favorite activities is going to the annual U.S. Open held in Queens, NY at the end of the summer. There, one can roam around the beautiful grounds at Arthur Ashe Stadium and see tennis stars from around the world compete for the American Grand Slam.

I once had an eye-opening conversation with a rising tennis prospect from India. Vishwesh was ranked third for his age group in the entire country of India. I had played with him a few times and afterward he asked me, “Moshe – what do you think is the most important feature of an excellent tennis player?” I wasn’t sure whether to respond with proper form and technique, a powerful serve, or superb physical agility. None of those were correct. Vishwesh said that the most important part of tennis is good footwork. In his opinion, footwork was more important than any other aspect of the game.

But why is proper footwork so vital? The answer is that good footwork allows the player to be anticipate his/her next shot. A player can be physically strong and have great technique, but if he is not perfectly positioned to execute the shot, his game will ultimately fail. Today’s elite tennis players including Roger Federer and Andy Murray all possess and are known for their outstanding footwork.

As a student of the Talmud, I love to make abstract connections. Is there any link between tennis footwork and public relations? In my few weeks working in PR, I have seen that a lot of successful PR is about positioning the client to be in the best place to sell and market their product. The product itself may be great, but if it’s not hitting the right target audience it will not be fulfilling its utmost potential. Part of successful public relations is understanding the company and product in order to situate it to be a great seller.

At MWW, I have been privileged to see some of the smartest and most creative thinkers work tirelessly for their clients to “matter more.” It has been an invaluable experience working at MWW, and I never truly knew how much tennis had to do with public relations!

Posted by Moshe Genack at 4:36 pm | Comment (0) | Trackback (0)

Adulting is a Social Construct

Posted by: Miranda Martini
September 6, 2016

martini blog photo When I was first tasked with creating this blog post, I was at a loss for what to talk about. I kept asking myself why anyone would be remotely interested in what I had to say.

For reference, I am a 21-year-old rising college senior living at home, who is scared of and confused by Pokémon Go, and would rather watch British detective shows with her mom than go out in Meatpacking on a Friday night. Perhaps my proudest moment was when I finally mastered properly cooking pasta and figured out how to melt a nice butter sauce in the process. In other words, I am not Malala.

So what could I write about? Hobbies? Truthfully I never stick to one for too long. Interests? I’m not totally sure people would like to hear about my family’s odd affinity for intense German opera. Passions? Truthfully, I haven’t found mine yet. However, through this process I realized that it is ok that I don’t fully know who I am, what I want to do, or where I see myself in the next 5, 10, or 15 years.

My mother frequently told me growing up that there will always be someone smarter, prettier, richer, better connected, etc. than you, so the only thing you can do is to be your best, most authentic, most hard-working self. Comparing your work and your being to others would do nothing for your self-esteem and self-efficacy. The only thing you could do, that you had complete control over, was how you chose to live your life and embrace your unique qualities. And while through my adolescence, I have learned some of these lessons the hard way, this is one rule I find to be fundamentally true. And, this summer has only strongly reiterated my mother’s lesson.

MWW is a company that celebrates and champions people’s differences. It is a company that allows its employees to truly be themselves, which leads to some incredible work. I have been fortunate enough to spend my summer with the social media team, a group of impassioned, vocal, and talented individuals that truly care about what they produce, the outcomes it has, and creating a positive yet informative team culture. While the majority of my time may have been spent (shoving bagels in my face every Thursday morning) on the 9th floor, I can see that passion is something that pervades the whole of MWW.

So while this blog post may not be about my dalliances with mastering the piano, stamp collecting, jewelry design, and knitting, or my absurd interest in everything Kardashian-Jenner, I am proud to say that this summer I spent making my time, and my experiences, matter more.

Posted by Miranda Martini at 11:28 am | Comment (0) | Trackback (0)


Posted by: Jennifer Dalli Cardillo
September 2, 2016

jenpic “I can’t, I have dance,” is the most common phrase used throughout my everyday life. When I was about three years old, my mom signed me up for my very first dance class. Of course I was this cute, somewhat innocent, little girl so her initial thought was to register me for ballet and tap. I stuck with those for a while because I was three, I didn’t know any better. Then as I got older, I adapted a new love for jazz (and by jazz I don’t mean we danced to that old fashion jazz music). Although, growing up, I was very active in other sports as well. I played softball, basketball, and soccer. Despite the fact that I played such intense sports, I managed to have a natural rhythm that showed through cheering and dance. At that point, I was forced to make a decision because I couldn’t possibly do everything. I decided to give up soccer for cheerleading, which was a tough decision, and give up basketball for dance, which was probably for my own good considering I wasn’t the best at basketball.

As I became more involved at the dance studio and started witnessing the chaos that went on behind the scenes, some bad blood started to stir up between my choreographer and I. Her attitude was causing me to dread what I loved doing most and from that moment on I had no desire to dance anymore. So, I boxed up my dancing shoes and took some time off. After having the competitive cheerleading coach beg me for months, I went out on a limb and tried out for the team. Trying out for the competition team allowed me to open my eyes to other new and exciting hidden talents and just the exhilarating feeling of competing in front of thousands of people is unexplainable.

As my talents grew to even higher levels, I started coaching the cheering squads below mine so that they could eventually grow up to be better than me. Practices were held at a local dance studio in my hometown. At that studio is where I noticed a man named Omari Brown. What I noticed about Omari that stood out to me was that he was a professional hip hop dancer. No ballet, no jazz, no tap, just strictly hip hop, and I loved it. He noticed my cheerleading talents and approached me one day and invited me to take one of his trial classes. I wasn’t opposed to it, but I wasn’t sure if dancing was something I wanted to take up again. All in all, I attended the trial class and once it was over, left with a registration form in my hand. I soon joined his hip hop class with the thought of just dancing for my personal enjoyment and nothing more.

Six years later, here I am a stronger dancer than I ever thought I’d be. Funny thing is, Omari has been the choreographer by my side ever since that day I took his class. I never thought I’d get to this point but Omari now owns his own dance studio which just so happens to be my second home. I am at the studio 5 days a week, for endless hours each day, either teaching other students or taking classes of my own. I’ve learned to make dancing not a choice, but a lifestyle. I’ve learned to successfully manage school, work, dance, my sorority, and my family all at once and I wouldn’t want it any other way. Dancing has exposed me to so many new opportunities. I’ve auditioned for America’s Got Talent, I’ve danced on the famous World of Dance stage, I’ve danced in the background of music videos and so much more. The dance studio is where I release any negative energy consuming my life and I use it as an advantage toward bettering myself. Basically, as cliché as it sounds, what I’ve learned so far from dancing with Omari is to never stop doing what you love. I hope to one day, aside from whichever career I will uphold, take over his studio under my name and continue teaching young kids to grow up doing what they truly love.

Posted by Jennifer Dalli Cardillo at 9:39 am | Comment (0) | Trackback (0)

Spending a Few Weeks in Beijing, China

Posted by: Jason Dietrich
August 30, 2016

jasondietrichblogpic1 I have about seven weeks left of my sophomore year when a group of my teammates and myself decide we should go on our school’s required study abroad program. We go on our university’s website and open the study abroad program portal to see what our options are. Since it is late in the year, our options are very limited. There is only one program left with enough spots for all of us to join: Beijing, China.

I learn a little Mandarin and then board the plane for Beijing. After 14 hours of flying with my seat crammed between 2 people, I finally land at Beijing’s massive airport. Before I even leave the airport, I notice people are wearing surgical masks that people would wear at the doctor’s office when they’re trying to prevent spreading their cold. As soon as I walk outside I realize why. The air pollution is very noticeable and has a distinct smell to it. Once I get to my hotel in the middle of Beijing, I realize the number of people in this city would put New York City to shame. There were crowds and lines virtually everywhere I went. However, the population and pollution were the only two parts I did not enjoy about my trip.

My program instructors planned a lot of really interesting things for our group to do over the course of two and a half weeks. One of the first things we did was visit the Forbidden City which was a massive palace. We also got to visit the Olympic stadiums used for the 2008 Olympic games which was really interesting to see. One day we climbed 6,000 some steps to reach the top of Mount Tai which seems like a lot of work (it was), but it was worth it once we reached the top. The second to last day we visited the Great Wall. I’ve seen in it pictures many times, but pictures don’t do it justice once you actually see it in person. One of my favorite things about my trip, was getting to try all the authentic Chinese foods. Chinese food in America is nothing like actual Chinese food. Overall, I had a great trip and I was really glad I got to see a lot of what Beijing had to offer.

Posted by Jason Dietrich at 11:20 am | Comment (0) | Trackback (0)

Don’t Give Up, Don’t Ever Give Up

Posted by: Kevin Casari
August 25, 2016

kevinblogpic1 On my way home from work last week, I turned on ESPN radio and listened to a preview for this year’s ESPYS. My excitement for the ESPYS began when I heard John Cena would host the show, but also when I remembered that 2016 has produced many phenomenal moments in sports. Villanova won the NCAA Championship at the buzzer. The city of Cleveland won its first title in 52 years. Basketball legend Kobe Bryant retired after dropping 60 points in his final game, and future Hall of Fame quarterback Peyton Manning capped his final season off with a Super Bowl victory. In addition, Leicester City defied odds of 5000 to 1 and won the English Premiere League. While I looked forward to a recap of these amazing moments, I really wanted to see the ESPYS because the event often highlights individuals that transcend sports and inspire others.

As I listened to the ESPYS preview, I felt inspired when the radio station played Jim Valvano’s famous ESPYS speech. Jim Valvano was the NC State basketball coach that led the team to a Cinderella NCAA title run in 1983. Valvano later accepted ESPN’s inaugural Arthur Ashe Courage and Humanitarian Award for his fight against cancer. On that night, he delivered an incredible acceptance speech and set up The V Foundation for Cancer Research. In his speech, Valvano says that “if you laugh, you think, and you cry, that’s a full day.” As I sat on the parkway stuck in traffic, I found myself laughing at the stories of the New York native. I also reflected on his words as Valvano calls individuals to think about “where you started, where you are, and where you’re going to be.” I was moved by the coach’s words: “Cancer can take away all my physical abilities. It cannot touch my mind, it cannot touch my heart and it cannot touch my soul.”

Since my freshman year at Boston College, I have been a member of a student organization called Hoops for Hope. Each year, we host a 3 vs. 3 basketball tournament in order to raise money and awareness for cancer research. The donations from the tournament and other campus events go to The V Foundation for Cancer Research. As a member of the event planning committee and also a participant in the tournament, I have witnessed how sports can bring people together for a common cause as too many of us know a family member or friend who has battled cancer.

During his speech, Valvano coined the phrase “Don’t Give Up, Don’t Ever Give Up” as the motto for The V Foundation. Although he passed away two months after his speech, The V Foundation continues his battle with its mission to find a cure and save lives. Coach Valvano serves as one of my inspirations as he left his mark on the world by bringing cancer research into the spotlight. While 2016 has been an awesome year for sports fans, listening to Valvano’s speech in the car and watching the ESPYS later at home reminded me that sometimes the best sports stories are the ones that happen away from the game.

Posted by Kevin Casari at 12:15 pm | Comment (0) | Trackback (0)

Challenges Abroad

Posted by: Kristie Sudol
August 23, 2016

kristiesudolblogpic Just this past spring semester I was fortunate enough to go on a four-month long study abroad journey to Florence, Italy. Not only did I have the amazing opportunity to explore Italy, but I was also lucky enough to travel throughout Europe. This experience was not only the best experience of my life, but also one of the most challenging.

From the time I was a little girl, I was always eager to explore, and this trip had me feeling the same way. Before boarding my flight to Europe, I experienced the same emotions I had every time I went on a trip with my parents. This time, however, I was on my own going to a place I had never been to before for much longer than anywhere I had ever been. I will never forget that feeling of mixed emotions as I waved goodbye to my family and boarded my plane.

Upon the first few days of my arrival, I began to feel much more relaxed as I indulged in some of the best pasta, pizza and gelato I have ever eaten. I made friends from all over the world and began taking classes that taught me all about the Italian culture and European lifestyle. This was the experience I had always yearned for as long as I could remember and it was incredible. I started to gain a new outlook and perception on life and other cultures around me.

After a few weeks, I took my first trip outside of Italy to Barcelona, Spain. The new traveler in me was ready to take on the city just as I had when I arrived in Italy. Like most study abroad students, however, I didn’t think I would face too many challenging situations and my primary focus was to have fun and discover new things. The day I arrived in Spain, however, I encountered my first real language barrier challenge when I realized I needed directions taking public transportation from the airport to my hostel. Everyone I asked directions from responded to me in Spanish. Normally, in the U.S. I would open Google Maps, but because Wi-Fi wasn’t available that was not an option. From that moment, I realized that there was so much I took for granted while living in the states. It made me realize I would actually have to plan and prepare better if I wanted to see other cities without getting lost.

My challenges didn’t end there. I continued to travel and by the end of my journey I made it to nine countries (Italy, Spain, Czech Republic, France, Poland, Netherlands, Croatia, Germany and Greece). During that time, I continued to face situations that turned into lessons learned. I found that while most people in Europe speak fluent English, not all are willing to and it was important to always have a game plan in case things didn’t go as planned. There were so many times where I felt completely out of my comfort zone. Looking back at my experience now, I can’t imagine not having went to Italy. Overall, I gained confidence and became more open to new ideas. Just like in the field of public relations, no day was ever the same and each day I faced a challenge that better prepared me for the next one. Most importantly, I learned that all the struggles I faced were part of this rewarding and life changing experience.

Posted by Kristie Sudol at 9:23 am | Comment (0) | Trackback (0)

The Lesson That Mary Poppins Taught Me

Posted by: Jillian Singer
August 18, 2016

jilliansingerblogpic1 Supercalifragilisticexpialidocious. While for many, this word might bring back vivid memories of watching a nanny creepily fall out of the sky, for me, it connects me back to my experiences as a gymnast and the important lessons so deeply ingrained in me because of them. The Mary Poppins Medley was the name of my floor routine music; a lovely arrangement of “Spoonful of Sugar,” “Supercalifragilistic-” and “Jolly Holiday,” among others. Putting my coach’s interesting choice of music and choreography aside, I loved the medley; performing the routine was my time to feel powerful, independent, superior. It was my two minutes of fame, two minutes of knowing I could wow the audience by doing something they couldn’t do. It was the two minutes that I was the best at something and allowed me to be proud of it.

I did gymnastics for as long as I can remember—I was practically doing somersaults as soon as I could walk. I began taking lessons in elementary school, and soon started to compete in state competitions. I joined my school’s Varsity team in 7th grade, after deciding that six days a week at the 92nd Street Y was definitely not doing wonders for my social life. On Varsity, I practiced four days a week, competing with other schools around NYC in beam, bars, vault and floor.

We all have a sport that we are good at. Maybe mine was gymnastics because it was just meant to be, or maybe it was because I never seemed to make it into the 5-foot club. (Still not a member). Either way, there was nothing better than finishing a routine and presenting the judge with that huge smile as everyone cheered. By the end of my senior year, I had been through many bruises, callouses, and a few too many splits on the beam. But by then I had also received many awards, ribbons and trophies. At my final championship meet, I placed first on my team and third all-around among all the others. I will never forget the feeling of accomplishment and pride that day.

It was really fun being at the top of the totem pole, and truly gave me a huge boost of self-esteem. Who doesn’t want to be #1? But when I left my tiny high school and ended my gymnastics career to join the real world, I was terrified to learn that there was no longer anything I was “the best” at. But now I realize that it is all okay. It was definitely scary going to college and realizing that there were so many other people out there smarter than me in class. It was also definitely scary coming to my first internship and seeing how many people wrote and phone-pitched better than I did. But from these experiences, I have learned that while being the best at something is great, so is having more experienced people to look up to. How else could I be able to learn the PR lingo, build word clouds, and media monitor so gracefully?! On a serious note, I am so eager to continue gaining as much knowledge as I can this summer, and am so grateful for the lessons MWW has already taught me!

Posted by Jillian Singer at 11:21 am | Comment (0) | Trackback (0)

An Ode to Marathon Monday – The Best Day of the Year

Posted by: Kelsey McGee
August 16, 2016

kelseyblogpic If you were to ask a Boston College student what the best day of the year is, they would immediately say “Marathon Monday.” What is Marathon Monday, you may ask? Marathon Monday is the day of the Boston Marathon and a day when the city of Boston comes together to celebrate community. Officially called Patriot’s Day, Marathon Monday is a holiday exclusive to Boston, something that people who do not know Boston and have not experienced it do not understand. I was initially confused after hearing upperclassmen talk about the marathon. What was all this fuss about a marathon? To me, the thought of running an actual marathon seems daunting and nearly impossible. A whole day dedicated purely to physical exercise? What? What I did not realize, however, was the overwhelming sense of camaraderie that the Boston Marathon brings to BC’s campus. Not only are all academic classes cancelled the day of the event, BC students get a prime marathon-viewing spot as the campus is situated at the top of Heartbreak Hill, the 21st mile of the marathon.

My friends and I spent the night before our first Marathon Monday unsure of what to expect. We were curious after hearing so many upperclassmen tell us to “Get excited! It’s the best day of the year!” The morning of the marathon, my alarm blared sharply at 6:30 and I woke with a start. My friends knocked loudly on my door, telling me that I needed to get dressed. Half-awake, I rolled out of bed and headed out the entrance to my dorm, ready to experience what everyone had talked so highly about. Adrenaline pumping and heart racing, I couldn’t wait. As I walked to Heartbreak Hill, I was completely overwhelmed by the sheer mass of students in the streets. Games of kan jam and cornhole littered the lawn, and packs of students stood on the sidewalk laughing, ready to cheer on the runners as they passed by. It seemed as if every student was in the same place at the same time, and I ran into many kids from my classes. Everyone knows someone who is running the marathon—for me, it was my RA, who didn’t train but just decided that she wanted to “go for it.”

Marathon Monday is more than just a marathon; it unites the city of Boston. Nothing compares to the sense of pride you feel watching friends become marathoners and run to the top of Heartbreak Hill, or the joy that floods you when randomly running into people you know on the street. Marathon Monday is not something that everyone gets to experience, but I am so glad that I did, and cannot wait for next year!

Posted by Kelsey McGee at 10:26 am | Comment (0) | Trackback (0)

Navigating New York is difficult, like navigating an internship is difficult, but together it’s double trouble

Posted by: Jordan Shapiro
August 12, 2016

jordanshapiroblogpic1 In March, I received an email from MWW offering me a summer internship in New York. This was a lot to take in at once – not only was a southern girl like me about to tackle New York City for an extended period of time, but I would also be working at a PR firm for the first time. I have always been told that internships are where you decide what you want to do in life, where you network, and where you make the most of every opportunity. These concepts were hard to grasp at first, especially as I was navigating through a busy city alone.

I’ll start with being an intern or how MWW refers to it, an ASSOCIATE. On the first day, you’re getting your bearings, learning the ropes, and then the difficult thing happens: do I stand up and leave once 6 o’clock hits? Every associate looks at each other wondering what to do. Will we be dismissed? Who will be the first one to get up? Do we have to ask to leave? You have to be bold. This also is true for many of the tasks colleagues ask you to do. No one is there holding your hand. You have to go for it, until someone corrects you. Don’t say no; try it and ask for help because it’s the only way you’ll learn.

Navigating an internship can become tricky when you’re thrown several tasks from multiple colleagues. How do you say you have other things to do first? You don’t. You quickly learn time management and how to prioritize. Thankfully, MWW Associates have mentors who help us figure these things out. Because hey, you’ve never done this before. One important thing to remember is not being afraid of making mistakes. You’ll forget some things like sending a package out on Monday when told on Friday, or jamming the copy machine when attempting to print labels, but that’s how you learn. Now I’m a pro copier and have amazing time management skills!

You would think navigating through New York is easy because it’s basically a grid system, but I beg to differ. This city has thousands of trains moving very fast in all different directions, not to mention the thousands of tourist standing still in the most inconvenient places, and New Yorkers who move a million miles an hour. Besides the trains, grasping the concept of walking everywhere is also difficult. Walk to get your groceries, walk to work, walk to Duane Reade (which isn’t a walk BECAUSE IT’S ON EVERY CORNER).

What about the time when it was difficult being an Associate AND navigating New York? It was my second week of work and someone in the office desperately needed me to run down to Grand Central Station. Of course I had heard of it before, but I didn’t know how to get there. So I was at a crossroad; not only did I have an assignment that needed to be done, but I had no idea how to get there. Just as I began to have a slight panic attack, I remembered my supervisor’s advice during an interview: you can never ask too many questions, because if you don’t ask you’ll never know. Sure, I could have looked at google maps, but it’s embarrassing having “smart mama” talk to you as you’re trying to look professional on the streets of New York. On my way out I stopped by Christina Stokes’ office and she laughed at first and then explained how to get there. She showed me a subway app (Citymapper) that would forever save my life.

At the end of the summer, all the mistakes and challenges will be nothing but funny memories and helpful tips for the future.

Posted by Jordan Shapiro at 10:29 am | Comment (0) | Trackback (0)

A Little Mardi Never Hurt Nobody

Posted by: John (Jack) Curto
August 10, 2016

johncurtoblogpic1 Anyone who partakes in the season of Lent knows that it is a time of fasting and giving up your favorite things to enjoy. However, if you’re like me, you know that there are a couple of days before Lent that are the ones that really matter – Mardi Gras. For most, the celebration of Mardi Gras is always associated with the historic New Orleans parade, but for me I always think about the great city I was privileged enough to attend college in, St. Louis. This is a big shock to most and was for me as well coming from my hometown of Potomac, Maryland. Ranked the second best Mardi Gras parade in the US, St. Louis knows how to throw down for the famous French holiday. One can easily find endless amounts of beads, masquerade masks, mouthwatering food, and care free people.

Almost the entire city shuts down and joins in on the exciting festivities. The parade stretches out across the entire city, but the best spot to ensure a grand time is the historic area of Soulard. Enriched with old style French bars with an American twist, Soulard truly gives one the feeling that they are in New Orleans. Endless tents of food, beer gardens, and sponsored products fill the streets with live bands playing in the background.

Once you have gotten the feel for the overall parade, another aspect of the St. Louis area comes crashing in to make your overall experience even better, The Bud Light Grand Parade. The city of St. Louis is home to one of the largest beer companies in the world, Anheuser Busch, and the brewery lives up to its reputation with its very own sponsored display. The Bud Light Grand Parade begins just south of Busch Stadium, where the Cardinals play, and winds through the streets of Soulard to the Anheuser-Busch Brewery. Mardi Gras Krewes from hundreds of floats will toss over thousands and thousands strands of beads and other sought-after goodies to celebratory masses gathered along the route. After the parade, the Bud Light Block Party, the High Heel Drag Race, live music at neighborhood venues, and a giant post-parade street party celebration are held throughout the immensely crowded streets of Soulard.

Many if not most will hear the words “Mardi Gras” and think New Orleans, but for me I think of my second home, St. Louis. This city and holiday celebration truly gave me an experience I will never forget and will always cherish. If you are looking for a time you will never forget, I cannot stress enough to visit the great city of St. Louis for this amazing holiday celebration.

Heureux Mardi Gras!

Posted by John (Jack) Curto at 11:12 am | Comment (0) | Trackback (0)