This is the blog of the MWW Interns. Here you can observe our experiences and exciting projects. Interns in every department from Visual Branding to Financial Relations will be updating and documenting our experiences on a weekly basis. Follow us to get an inside look at what a true interning experience is like at MWW!
 

If You Don’t Succeed Try, Try Again

Posted by: Lindsey Warneke
October 24, 2013

I remember the summer of 2012 like it was yesterday, because it was the summer that my life changed forever. At the time, I was living Chicago, working at four part-time jobs to pay the bills. I was a year fresh out of college and hopefully that my ‘big break’ would soon come. I went on job interview after job interview for salaried positions in PR. After the tenth interview or so one, I realized my only internship during college wasn’t going to sustain a job in the real world. I quit all but one job and took an unpaid internship at the American Red Cross of Greater Chicago. I decided to make the leap to the epicenter of PR, New York City, to further pursue my dreams.

I came to the epiphany that MWW was just another stepping stone on my journey of becoming a publicist. One of my favorite authors, Dale Carnegie, once said that “Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” I realized that I can’t stop pursuing my dreams of being a publicist regardless of the obstacles and disappointments that I have faced. My journey to MWW has made the hardworking, determined individual that I am today. I encourage everyone to do the same– not to give up on your dreams regardless of the strife you face along the way. I’m extremely grateful that my journey has led me to MWW, because it is a wonderful opportunity to work with amazing, seasoned professionals. Honestly, I wouldn’t change a thing.

Posted by Lindsey Warneke at 11:15 am | Comment (0) | Trackback (0)



Another Side of DC

Posted by: Ben Freeman
October 2, 2013

Being from Bethesda, MD, our nation’s capital is nothing new to me. I’ve visited the museums, eaten at Ben’s Chili Bowl, and watched our sports teams lose. But until this summer, I had always treated DC as a tourist destination, taking day trips and meeting people from around the world.

DC is a fast-paced city, and being thrown directly into the fire is the best way to catch up. The day doesn’t end after l leave the office. There are always happy hours and Nationals games to meet up with friends. Sometimes it seems like Bethesda is my weekend getaway, a place to sleep until the next week starts.

Before my internship at MWW, going downtown was an event. There needed to be a plan. I always had a concert or show that I wanted to spend my Saturday at. It was a place to spend hours doing nothing, wondering why grown men were wearing long pants and suit jackets in 90 degree heat. DC became my playpen once McDonald’s told me I was too old for the ball pit.

But now I’ve spent enough time inside the city’s borders to know when the Metro will be hopelessly crowded and which of the Smithsonian’s museums is the best (it’s the Museum of Natural History). I know which food vendors require iron-lined stomachs and which restaurants stay open latest. I finally feel like a true Washingtonian.

The difference between being a mere resident as opposed to a young professional changed my outlook on the entire city. This summer showed me the inner-workings of Washington, DC. The Capitol Building is more than just a backdrop for my next profile picture, but the central location of federal action. Attending hearings and mark-ups on a daily basis has given me insight on our government that I could never have read in a textbook. It’s impossible to describe what it’s like to leave a hearing and then share an elevator with the committee chairman. Before this summer, my most star-struck moment in DC was seeing Wolf Blitzer at a Ben and Jerry’s. It still is, but only because I’ve yet to see Anderson Cooper around.

I will always remember my summer with a front row seat to the bureaucracy and sheer might of the 435 members of Congress. This is the best way to experience one of the most powerful cities in the world.

Posted by Ben Freeman at 12:00 pm | Comment (0) | Trackback (0)



My newfound love: BBQ

Posted by: Elena Widmann
October 1, 2013

As a Jewish girl growing up in Northern New Jersey, my go-to sandwich was always a bagel with cream cheese, lox, tomato, and onion. The idea of a pulled pork sandwich, with a side of pit beans and okra never even crossed my mind. Good ole Southern barbecue wasn’t even on my radar.

This all changed when I trekked out to St. Louis, Missouri for my freshman year of college in the fall of 2010.

It definitely took some time to adjust to my new Midwestern home. While Washington University in St. Louis has many students like me that hail from the Northeast, I certainly wasn’t used to the laid-back Midwestern vibe that seemed to ooze off of the many new people I met on and off campus.  I noticed that the Midwestern stereotype seemed to be true: People talked much slower, had more patience, and said good morning to complete strangers. WHAT was going on??

The Midwestern personality wasn’t the only part of the culture of St. Louis that was new to me.  During those first few weeks, I took a field trip with a student union group to a locally famous eatery: Sweetie Pies at the Mangrove. The tiny restaurant didn’t look like much from the outside (or the inside) – but the food absolutely blew me away. The rich and creamy mac and cheese, sweet and buttery cornbread, and flavorful baked beans with bacon bits were spectacular.  Right then and there, I became obsessed with the wonderfully juicy, smoky world of barbecue.

 

Over the past three years, I have had my fair share of BBQ in the St. Louis area. I tried Memphis-style pork ribs at Bogart’s, the beef brisket at Winslow’s Home, and pulled chicken at Pappy’s Smokehouse.

My barbecue obsession didn’t seem to stop when I returned to home to the Northeast. I have frequented NYC’s Brother Jimmy’s BBQ (get the sweet potato fries), Wildwood Barbecue (share the “Best of the Best” with a friend – Slow Smoked Brisket, ½ Chicken and Pulled Pork), Blue Smoke (the Texas beef ribs are incredible), and most recently Dinosaur Bar-B-Que (order the BBQ brisket plate), that I went to with members of the Stronger Than the Storm team here at MWW.

My love for BBQ hit an all-time high when a few weeks ago I was able to see Bobby Flay, celebrity chef and author of Bobby Flay’s Barbecue Addiction, in the flesh at STTS’s throw down event in Keyport, NJ.  Bobby, like me, grew up in the Northeast (he’s from the Upper East Side of Manhattan), and also became ‘addicted’ to the flavor and style of BBQ cuisine.

I look forward to my final year as a student at Washington University in St. Louis this fall. I plan to continue learning in and out of the classroom as much as I can from my professors and peers alike.

I also plan to continue to learn to eat as many delicious Midwestern BBQ meals as I can before graduation in May!

 

Posted by Elena Widmann at 11:00 am | Comment (0) | Trackback (0)



Candy Crushed

Posted by: Ana Blinder
August 8, 2013

I’m addicted to “Candy Crush.” For those of you unfamiliar with the currently most-downloaded app, it’s similar to “Bejeweled,” wherein each level you match three or more exploding candies to accomplish certain goals: reach a score, bring ingredients down to the bottom of the screen, etc. I don’t play many games, but when I do decide to dish out the $1.99, I usually stick to the more cognitively demanding ones (a loose term) that involve Scrabble-like rules. But about a month ago, I noticed a constant and frenetic social media mention of Candy Crush. So naturally, I downloaded the game.

At first, I labored under the delusion that no game could possibly be that addicting. I very, very wrong, and I found myself playing a game with no true originality or discernible features. And to my surprise, I fell prey to one of the characteristics of some smartphone games that I was always reluctant to participate in: the incorporation of social media to move forward. After you complete a certain amount of levels, Candy Crush Saga encourages you to either pay $.99 to unlock the following ones, or allows you to request “train tickets” from friends on Facebook. A marketing tactic that would seem ineffective but it fully works. For about a month I’ve been receiving constant requests for lives or train tickets from a number of people whom I either know well or haven’t spoken to in over 6 years.

While the aforementioned warnings about Candy Crush may come off as dramatic, it’s better to steer clear all together. I’ve blocked various people on the subway from moving along as my face is glued to my phone, bumped into people on the street, and even missed an entire episode of Mad Men because I was simultaneously playing. This may be hypocritical considering I’m about to tackle another level, but I figured I’d warn those who haven’t joined the masses yet. Hopefully I’ll just beat the whole “saga” soon I can get rid of the sweet, delicious torture.

Posted by Ana Blinder at 6:58 pm | Comment (0) | Trackback (0)



My First Love

Posted by: Desi Santiago
July 23, 2013

“What does your tattoo mean?” That’s the question I’ve been asked the most in passing during my first month at MWW. I consider myself to be on the quieter side (at least while at the office). So while you would never know it at first glance, the truth is that before PR or my amazing boyfriend, my first love was music. My tattoo (an anchor wrapped by a treble clef shaped rope) was inspired by my favorite artist Joni Mitchell. It reminds me daily to stay passionate and to never forget my foundation.

I don’t exactly consider myself a “publicist by day, rock star by night” but I have been singing for 20 years – more than half of my life. I’m trained classically, but I’d much rather rock out than sing Mozart. Before I launched into my PR career, I was fortunate enough to make a living off of gigs including weddings, funerals, graduations, etc. My favorite performing opportunity so far has been playing “Glinda”, the tutu-wearing, beat-boxing good witch in “OZ: A Twisted Musical” off-Broadway.

These days, I’m more likely to be found belting out my favorite songs like “At Last” by Etta James at an open mic night in Hoboken. Even though music has taken a backseat to my career, it will always be a part of me.

So if you’re in the MWW Kitchen and you hear someone burst out into song, it just might be me. I can see it now “Matter More: The Musical.”

Posted by Desi Santiago at 6:32 pm | Comment (0) | Trackback (0)



A Tale to Tel (Aviv)

Posted by: Adam Whitten
July 16, 2013

It started off with a twelve hour plane ride. I was being squished into a window seat with kids kicking the back of my chair, babies crying and water bottles spilling all over me, but it was all worth the wait. When the moment finally came that I could get off the plane, it all became real. I was finally in the Promised Land that I had heard so much about growing up. I was in Israel.

My experience in Israel was incredible. I went with a Birthright group called Taglit and did more things in ten days than I ever thought I could. From getting sunburned in the desert, to floating in the Dead Sea, to riding camels, I was amazed at everything the country had to offer. My favorite adventure of the trip was waking up at four in the morning to climb up Masada, which was a big mountain in order to watch the sun rise. Although I was extremely tired from waking up early and hiking up the mountain, I could still appreciate the beauty of the entire country in that sunrise.

Not only did I feel like I was able to connect with the country, but I was also able to make friends that I wouldn’t have ever met otherwise. I met so many people from my own school (The University of Maryland – Go Terps!), that I didn’t know before the trip, as well as eight Israeli soldiers that joined our trip half-way through. I thought that the dynamic of having Israeli soldiers with us on our expedition would be a little awkward because of our different cultural backgrounds, but I was so wrong. The soldiers were so similar to us and we all got along really well. In fact, most of us still keep in touch and our whole group is pushing them to visit Maryland.

Overall, my journey to Israel was amazing. It opened my eyes to a completely different world and I gained an even bigger appreciation for my culture, my religion and my family.

Posted by Adam Whitten at 6:07 pm | Comment (0) | Trackback (0)



Hard Work and Sweat, Literally

Posted by: Sophia Orlander
July 9, 2013

Almost every junior is confronted with the same dilemma – to go abroad, or not to go abroad. While I love the University of Michigan with all my heart, I felt it was time to venture outside of the small, all too familiar confines of Ann Arbor. Regardless of whether or not my opinion might be slightly biased, this past semester I studied abroad in the best city in Europe – Paris. This unbelievable metropolis offers a unique study abroad experience as students can fully immerse themselves in French culture. I for one took advantage of this opportunity and channeled my inner-Frenchwoman by literally eating my way through Paris. While this may have seemed like a great idea at the time, I can definitely say in hindsight I could’ve taken it down a notch…or twenty. But nonetheless, part of my terrific experience abroad was the food and I certainly wouldn’t take it back for anything. However, upon my arrival home, I needed to find a way to acclimate back to American society and return to my normal routine.

That is when I discovered Bikram Yoga, also known as “hot yoga”. My twin sister, recently turned hot yoga addict, suggested we go together. She boasted about the benefits claiming it “encourages healthy living”, blah blah blah. Sure, why not? I have nothing to lose—except maybe the extra pounds acquired from too many baguettes and cheese. I’m not going to lie, but my first class at Bikram Yoga was undoubtedly the most draining, miserable 90 minutes of my entire life. Even though I wanted to run out of the room screaming, which is highly frowned upon in the Bikram world, I stayed. I’m supposed to sit in this 105 degree death trap and bask in my own sweat? How is this even legal?

Nonetheless, I returned the next day; and then the day after that. Before I knew it, I was attending my 12th Bikram class in three weeks. Although it was difficult to appreciate at first, I now clearly see the overwhelmingly positive effects of Bikram yoga— especially for me. This practice really does encourage healthy living as you need to stay hydrated, eat healthy and receive a proper amount of rest every night. Most importantly, Bikram yoga requires commitment, discipline and ambition. For me, practicing these key values every day is highly beneficial as it provides a healthy foundation for living my life on a much larger scale than just exercise. As the summer progresses, I hope to continue down this path of “healthy living”, growing and improving in and outside of the workplace. Hopefully I can drag a few hopefuls down to the studio and convert them into yogis too! MWW staff, look out!

Posted by Sophia Orlander at 2:57 pm | Comment (0) | Trackback (0)



From a Fear of Flying to a Dragon Breath Flightline

Posted by: Ashley-Marie Monica
July 3, 2013

When I was a child, there wasn’t a dare devil adventure I wouldn’t take on—don’t believe me? Ask ANY one of my six siblings whom I always tried to stand out against.  As I got older, I grew a fear to taking part in adventurous activities, whether it was learning to land a tumble pass for an upcoming cheerleading competition or flying on an airplane for only two hours to Disney World!

It wasn’t until I left the United States for the first time, where I gained my fearless ambition back! While boarding the Royal Caribbean cruise ship, scared of getting seasick or even worse—the ship sinking, I came across an excursion pamphlet for our Haiti stop. Pictured on the pamphlet were beautiful trees, a crystal blue ocean and a woman zip-lining ABOVE the scenery.  I said to myself “I will NEVER have this opportunity again”! As soon as we checked into our room, I headed over to guest services to sign up for zip-lining, also known as “Dragon’s Breath Flight Line”—I knew once I paid for it (with my hard earned money from working as a camp counselor) I was not backing down.

When we arrived in Haiti, I was a tad-bit more nervous than I expected. While trying to be a big shot in front of my boyfriend and his brothers, I acted as calm as possible during the one hour “standard” zip-line training session.  As the workers took us in these safari vehicles and then again as I climbed the steep stairs to the “take-off point,” I felt chills down my spine. I finally reached the take-off platform when it really hit me, “the only way I am getting down from here is to zip-line 500 feet in the air, at a speed of 40-50 MPH, for a length of 2,600 feet across! With crossed fingers and a knot in my stomach, I sat on the edge of the platform, with this “not-so-safe” looking harness and pushed off—okay, okay, the workers had to push me—but, I soared across the tops of the trees and beaches of Haiti screaming like the adventurous kid I always was at heart.  Pushing myself to zip line in Haiti made me realize I would miss out on so much in life if I am too afraid. Thanks to this exciting experience, I plan to have many more adventures like it!

 

Posted by Ashley-Marie Monica at 3:00 pm | Comment (0) | Trackback (0)



Unusual Intern Finds Unusual Internship

Posted by: Daniel Dreger
May 16, 2013

I am a 31 year-old intern. In fact, I am simultaneously the oldest and least “experienced” member of the growing San Francisco office.

Unlike most interns, this is not my first time up the “company ladder.” Instead, I’m in career-change mode after spending the first 8 years of my working life as a professional hockey referee with NHL ambitions. But when one dream falls flat (like those involving quarterbacks, astronauts or professional princesses) you have to find another.

Most interns are college students or recent grads, and MWW offers them a unique opportunity to learn about accountability, professionalism and work ethic – in addition to relevant P.R. and communication skills. My challenge has been different – to adapt my unique and varied skill set to a whole new industry.

For example, players, coaches, media and fans often ask tough questions: “Why didn’t you call that?” “Are you telling me that wasn’t a [freaking] elbow!?” “How much did [insert opposing team] pay you before the game!?” As a result, I’ve learned to be calm, honest, forthcoming, respectful, and firm in stressful environments.

These tools were used recently, when the MWW San Francisco office pitched new business to a company in the health and fitness industry. In these meetings, it’s the prospective clients asking the tough questions: “Why MWW instead of other PR firms?” “What can you provide that others can’t?” “How do we know you can deliver on your promises?” My ability to remain calm, think rationally and respond appropriately allowed me to be an active participant in this new-business pitch.

As a referee, there’s no substitute for the right words. A frustrated player can become irate if an official recites the rulebook, rather than offering a clear, honest explanation. Similarly, journalists ‘tune-out’ a pitch when it includes ‘buzzwords,’ ‘marketing jargon,’ or ‘sales-speak.’ Like hockey players, they need clear, concise, honest explanations. This is yet another area where old skills have found new meaning.

No two PR professionals are the same. They each possess unique and individual skills and style. And as I look forward to my next few months, I’m excited to blend my previous experiences with my new skills to create a style all my own.

Posted by Daniel Dreger at 3:45 pm | Comment (0) | Trackback (0)



Perks of Being an Associate

Posted by: Nicole Scharf
April 8, 2013

Ever since my first day as an Associate at MWW on September 17th, I have truly felt like an integral part of the Consumer Lifestyle Marketing team, working on the Nikon, Discovery Bay Games, and Vimeo accounts. Having graduated from Tulane University last May, I had several opportunities through my course of study to work on a team, which I thoroughly enjoyed doing. Throughout the past four months, I have learned all about the inner workings of a public relations agency, and what it means to “work in PR.” One of the things I enjoy most about being an Associate is that you are able to work on and learn about accounts other than your own, wherever help is needed.

By working with different account teams, I was able to learn their particular strategies and how they go about doing business for their clients. I was able to work on press releases, client directs, and PowerPoint presentations of coverage. Additionally, I was also able to prepare for and assist at events. The first was for the Samsung Galaxy Note II launch event—where Kanye West performed!  I was able to meet and work with members of the MWW Dallas office, where we set up the devices that were being given to the press for review. Additionally, I worked an event for Videonuze, where I greeted and checked in media attending the speaker series.  By performing these tasks, I was able to learn and experience something different than I wouldn’t have with the daily tasks of my own clients.

I’ve come to realize while working at MWW that no task is too small—every little thing matters in the long run. Whether is it doing media monitoring, performing research, or building a media list, those small tasks are essential work for all of the clients that we represent.

Posted by Nicole Scharf at 6:13 pm | Comment (0) | Trackback (0)